Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2405/5/11: Meda v ALK-AbellΓ³ (Jext leavepiece) – No breach

Intercompany complaint about Jext leavepiece diagrams and the claim β€œdesigned to be easy to use”. Panel found the…

8 Mar 2026

AUTH/3068/9/18: Director v Sanofi β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3068/9/18 (Director v Sanofi) concerned clinical trial disclosure but was ruled outwith the scope of the…

8 Mar 2026

Anonymous v Pierre Fabre: representative emails about β€˜oral chemotherapy clinics’ ruled non-promotional (no breach)

Anonymous complaint alleged unsolicited promotional emails to NHS staff about setting up β€˜oral chemotherapy’ clinics without consent or…

8 Mar 2026

AUTH/2641/9/13: Chief Pharmacist v Lundbeck β€” Cipralex promotional email (no breach)

A chief pharmacist complained about a Cipralex (escitalopram) promotional email sent via a database agency to local prescribers…

8 Mar 2026

Bayer v Actavis: Levosert leavepiece ruled misleading on breadth of suitability and β€œ25% saving” cost claim

Actavis’ Levosert leavepiece implied broader suitability than Mirena and claimed a β€œ25% saving” on acquisition cost. PMCPA ruled…

8 Mar 2026

AUTH/2666/11/13: Member of the public v Sanofi β€” Clinical trial disclosure for Multaq and Jevtana (No breach)

Public complaint alleged Sanofi failed to disclose clinical trial results for Multaq and Jevtana in line with ABPI/IFPMA…

8 Mar 2026

AUTH/2866/8/16: Anonymous (non-contactable) v AstraZeneca – engagement of a consultant and training/consultancy company

Anonymous complaint alleged coercive, industry-funded audits/workshops linked to prescribing. Most allegations not proven, but AstraZeneca was found in…

8 Mar 2026

Shield Therapeutics: corporate website promoted Feraccru to the public and promoted unlicensed pipeline products (AUTH/3037/4/18)

Shield’s corporate site contained publicly accessible promotional content for Feraccru and promotional descriptions of unlicensed pipeline products. PMCPA…

8 Mar 2026

GrΓΌnenthal: Versatis budget impact brochure misled on β€œTotal NHS cost” comparison (AUTH/1959/2/07)

A Versatis budget impact brochure compared β€œTotal NHS cost” vs gabapentin but didn’t clearly define what costs were…

8 Mar 2026

AUTH/2967/8/17 – Consultant v Shire: Omission of prescribing information and other obligatory information (No breach / out of scope)

Complaint about omission of prescribing information/obligatory information. PMCPA concluded no breach and that the matter was outwith the…

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