Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2695/1/14: Member of the public v Sanofi (Lyxumia) β€” outwith scope, no breach

A public complaint about clinical trial disclosure for Lyxumia was ruled outwith the scope of the ABPI Code…

8 Mar 2026

Lundbeck: Cipralex cost comparison bar chart found misleading (AUTH/1805/3/06)

A GP complained that a Cipralex cost bar chart implied generic competitor prices but actually used branded prices.…

8 Mar 2026

AUTH/2827/3/16: Anonymous hepatologist v Novartis – Tweet re liver disease (No breach; outwith scope)

A complaint about a Novartis tweet relating to liver disease. The PMCPA concluded no breach because the matter…

8 Mar 2026

AUTH/3310/2/20: Ex-employee v Indivior β€” online trade journal interview (no breach)

Anonymous ex-employee alleged an online trade-journal interview promoted unlicensed medicines to the public. Panel found PME targeted pharma…

8 Mar 2026

Sanofi: Dupixent website materials used outdated prescribing information and a misleading asthma statement (AUTH/3402/10/20)

Sanofi’s Dupixent website hosted a NICE guidance resource with Oct 2017 prescribing information and an HCP guide stating…

8 Mar 2026

Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox: no breach on appeal (AUTH/3441/12/20)

Ex-employee alleged Allergan product specialists promoted Botox via Instagram tags/hashtags linking to HCP/clinic posts. Panel found breaches, but…

8 Mar 2026

LEO Pharma UK – Undeclared transfers of value (Disclosure UK) (AUTH/3593/12/21)

LEO made a voluntary admission after five 2020 transfers of value (4 HCP, 1 HCO) were omitted from…

8 Mar 2026

CSL Vifor: NHS IV iron service alleged to be disguised promotion for Ferinject (AUTH/3706/11/22) – No breach

Ex-employee alleged CSL Vifor’s non-promotional NHS service was targeted to Ferinject-using hospitals and amounted to disguised promotion/inducement. Panel…

8 Mar 2026

AUTH/3717/12/22: Public complaint about weight-loss media coverage – Novo Nordisk (Sunday Times interview led to breaches)

Five weight-loss media articles were complained about. Novo Nordisk was not responsible for four. One Sunday Times interview…

8 Mar 2026

A. Menarini breached Clause 26.1 after third-party X post showed β€œInvokana canagliflozin tablets” at diabetes conference

An events business employee posted a public X photo where β€œInvokana canagliflozin tablets” was legible on Menarini’s stand.…

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