Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2611/6/13: Anonymous renal nurse v Janssen (Durogesic branded pens in conference delegate bags) – No breach on appeal

A renal nurse complained that Durogesic DTrans branded pens were in BRS 2013 delegate bags. Panel found a…

8 Mar 2026

AUTH/2758/5/15: Galen v Stirling Anglian β€” CosmoCol abbreviated ad and leavepiece breaches (pack/cost info and missing active ingredients)

MIMS β€œabbreviated” CosmoCol ad included pack size/cost and other claims, so needed prescribing info. Both the ad and…

8 Mar 2026

AUTH/2087/1/08: UCB v Flynn Pharma β€” β€œDear Doctor” letter during Equasym shortage and β€˜only direct replacement’ claim for Medikinet XL

Flynn sent a β€œDear Doctor” letter during an Equasym supply shortage, promoting Medikinet/Medikinet XL. Panel found no issue…

8 Mar 2026

Pfizer websites: out-of-date prescribing information on Vfend leavepiece and Depo‑Provera PI (AUTH/2925/1/17)

A health professional alleged multiple Pfizer website items had out-of-date prescribing information. Breaches were found for Vfend and…

8 Mar 2026

AUTH/2010/6/07: GP v Sanofi-Aventis β€” Acomplia claim on cardiometabolic risk factors (No breach)

A GP challenged an Acomplia claim that ~50% of improvements in cardiometabolic risk factors were beyond weight loss.…

8 Mar 2026

AUTH/1933/12/06 & AUTH/1934/12/06: Bonviva leavepiece and β€œ62% vertebral fracture reduction” claim (Roche/GSK) – appeal upheld, no breach

PCT prescribing advisor challenged a Bonviva leavepiece using 62% vertebral fracture reduction data from a 2.5mg daily study…

8 Mar 2026

AUTH/2695/1/14: Member of the public v Sanofi (Lyxumia) β€” outwith scope, no breach

A public complaint about clinical trial disclosure for Lyxumia was ruled outwith the scope of the ABPI Code…

8 Mar 2026

Lundbeck: Cipralex cost comparison bar chart found misleading (AUTH/1805/3/06)

A GP complained that a Cipralex cost bar chart implied generic competitor prices but actually used branded prices.…

8 Mar 2026

AUTH/2827/3/16: Anonymous hepatologist v Novartis – Tweet re liver disease (No breach; outwith scope)

A complaint about a Novartis tweet relating to liver disease. The PMCPA concluded no breach because the matter…

8 Mar 2026

AUTH/3310/2/20: Ex-employee v Indivior β€” online trade journal interview (no breach)

Anonymous ex-employee alleged an online trade-journal interview promoted unlicensed medicines to the public. Panel found PME targeted pharma…

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training