Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Biogen Idec: Imraldi aRMMs sent by recorded delivery to a doctor’s home address (AUTH/3121/11/18)

A hospital doctor said an Imraldi mailing requiring a signature was harassment and an inappropriate marketing practice. Panel…

8 Mar 2026

Strides Pharma: LinkedIn comment promoted POM Strivit D3 to the public (AUTH/3347/5/20)

A senior employee’s LinkedIn comment praising Strivit D3 (β€œlicensed, prescribed, kosher and halal”) was ruled to be public…

8 Mar 2026

AUTH/3445/12/20: Novo Nordisk Ozempic email alleged off-label promotion to under-18s (No breach)

Complaint said an Ozempic promotional email implied use in all type 2 diabetes patients because β€œadults” appeared later…

8 Mar 2026

Teva respiratory websites: missing PI/AE signposting online, audience separation issues, and off-label implication from guideline content (AUTH/3451/1/21)

Teva’s HCP and education websites were ruled promotional in parts. Breaches included missing prominent PI/AE signposting online, missing…

8 Mar 2026

AUTH/3592/12/21: Bayer v Janssen (Erleada on-demand promotional video) – No breach

Bayer challenged Janssen’s Erleada promotional video alleging off-licence promotion and misleading/disparaging cross-trial safety comparisons. The PMCPA Panel ruled…

8 Mar 2026

AUTH/3613/2/22: Complainant v AstraZeneca β€” LinkedIn promotion allegation and alleged breach of undertaking (out of scope)

Complaint alleged LinkedIn promotion and breach of an undertaking by AstraZeneca. PMCPA concluded the matter was outwith the…

8 Mar 2026

AUTH/3778/6/23: Daiichi Sankyo – unclear declaration of involvement in third‑party AF article

Daiichi Sankyo facilitated an AF digital diagnosis opinion article on an independent news site, but its involvement was…

8 Mar 2026

Theramex: LinkedIn β€˜About Us’ claim breached Code for unqualified use of β€˜safe’

Theramex’s LinkedIn β€˜About Us’ described its solutions as β€œinnovative, effective and safe”. The PMCPA ruled this was misleading…

8 Mar 2026

Procter & Gamble and Sanofi-Aventis: Actonel Combi promotional email and prior consent (AUTH/2111/3/08 & AUTH/2112/3/08)

A GP complained about an allegedly unsolicited promotional email for Actonel Combi. The Panel found the recipient had…

8 Mar 2026

Novo Nordisk diabetes supplement in The Times ruled to be pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included trial claims about unapproved liraglutide. The…

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