Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Galapagos: β€˜Strength of balance’ homepage claim for Jyseleca ruled ambiguous (breach Clause 6.1)

PMCPA found Galapagos’ Jyseleca website homepage banner β€˜Strength of balance’ was ambiguous and insufficiently explained, breaching Clause 6.1.…

8 Mar 2026

Otsuka Europe website: outdated partner statement ruled inaccurate (AUTH/3748/2/23)

Otsuka’s β€œTherapy Areas in Europe” webpage still referenced working with partner Akebia on CKD anaemia after the agreement…

8 Mar 2026

Novo Nordisk: multiple failures in transfers of value disclosure (2015–2022) led to Clause 2 breach

Novo Nordisk was ruled in breach for failures to disclose, late disclosure, and inaccurate/misplaced reporting of transfers of…

8 Mar 2026

AUTH/2131/6/08: Community pharmacist v GrΓΌnenthal Ltd – interim data used to support comparative claims for Versatis

A pharmacist challenged comparative efficacy and tolerability claims for Versatis versus pregabalin/gabapentin. The Panel found interim data and…

8 Mar 2026

AUTH/2270/10/09: Allergan v Merz Pharma β€” β€œAt least as effective as Botox” claim based on non-inferiority studies

Merz’s exhibition claim that Xeomin was β€œat least as effective as Botox” was ruled misleading because the cited…

8 Mar 2026

Flynn Pharma: competitor disparagement in rep training and discussion about Abstral during Actiq promotion (AUTH/2316/5/10)

A palliative medicine consultant complained about an Actiq rep’s comments on competitor Abstral. The Panel found misleading/disparaging competitor…

8 Mar 2026

AUTH/3171/3/19: Health professional v Novartis β€” meeting attendance certificate (no breach)

A health professional alleged a rep used delivery of an attendance certificate to secure a follow-up meeting (Clause…

8 Mar 2026

Lundbeck/Teva: Azilect β€˜slowing progression’ messaging at World Parkinson’s Congress and unapproved patient-facing website link (AUTH/2394/3/11, AUTH/2395/3/11)

At a Parkinson’s congress, an HCP symposium invite went into patient bags and a stand promoted β€œslowing clinical…

8 Mar 2026

PMCPA AUTH/3089/9/18: Director v Merck Serono (Clinical trial disclosure) – Outwith scope / No breach

PMCPA case AUTH/3089/9/18 (Director v Merck Serono) concerned clinical trial disclosure. Under the 2016 ABPI Code it was…

8 Mar 2026

AUTH/2534/10/12: Anonymous v Roche – Alleged pressure and inducements linked to rheumatoid arthritis project (No breach)

Anonymous complaint alleged Roche pressured a hospital pharmacist to continue an RA project and provided drinks/money. Panel found…

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