Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Teva: Ajovy website landing-page pop-up – no breach (AUTH/3602/1/22)

A UK health professional complained that the Ajovy website entry pop-up lacked the generic name and black triangle.…

8 Mar 2026

AstraZeneca breach over Trixeo ad implying mortality benefit (Pulse magazine)

Pulse ad for Trixeo linked COPD exacerbations and death with a β€œTake action with Trixeo” call-to-action, creating an…

8 Mar 2026

AUTH/3728/1/23: Complainant v Bristol Myers Squibb – alleged promotion of Zeposia (ozanimod hydrochloride) (No breach / not within scope)

PMCPA case AUTH/3728/1/23: complaint alleging promotion of Zeposia (ozanimod hydrochloride) against Bristol Myers Squibb. Outcome: no breach; matter…

8 Mar 2026

AUTH/3896/5/24: Complainant v Roche β€” patient organisation materials and declaration of involvement (No breach)

Complaint alleged Roche funding wasn’t declared β€œfrom the outset” on patient organisation programme webpages/materials. Panel found complainant hadn’t…

8 Mar 2026

Meda Pharmaceuticals: concerns about call/contact rate expectations and alleged off-licence promotion of Aldara

An anonymous representative alleged pressure to promote Aldara off-licence and raised concerns about call-rate targets and a GP…

8 Mar 2026

AstraZeneca v Novartis: Femara press release headline overstated overall survival benefit

Novartis’ UK press release headline implied an overall survival benefit for Femara vs tamoxifen despite non-significant ITT results…

8 Mar 2026

AUTH/2226/4/09: Merz Pharma v Allergan β€” Botox product monograph comparisons (misleading and unsubstantiated claims; failure to provide substantiation)

Allergan’s Botox monograph made comparative claims vs Dysport (and referenced Xeomin). Panel found several claims misleading/unsubstantiated and ruled…

8 Mar 2026

AUTH/2328/7/10: Trust Clinical Director v Pfizer – conduct of representative (no breach)

A trust clinical director alleged a Pfizer rep was intimidating and applied inappropriate pressure when trying to access…

8 Mar 2026

Cephalon: Lisbon congress hospitality and an internal β€œfeedback” note that read like a party briefing (AUTH/2361/10/10)

Cephalon’s internal congress feedback note described β€œclubbing” and late-night bars with HCPs and urged β€œlets make sure they…

8 Mar 2026

Astellas Pharma: Protopic β€œwhole British summer” leavepiece found inconsistent with SPC sun-exposure warning (AUTH/2418/7/11)

A Protopic leavepiece themed around β€œa whole British summer” was ruled inconsistent with the SPC warning to minimise…

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