Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2141/7/08: Novo Nordisk v Sanofi-Aventis – Promotion of Lantus (claims on 24-hour efficacy and hypoglycaemia risk)

Complaint about Lantus promotional leavepieces and a mailer. Issues included β€œ24-hour efficacy” wording and a hypoglycaemia comparison based…

8 Mar 2026

Boehringer Ingelheim v Bayer Schering Pharma: pre-licence promotion of Xarelto via congress stand and JBJS insert

Bayer Schering was found to have promoted Xarelto (rivaroxaban) before UK authorisation via a UK congress exhibition panel…

8 Mar 2026

Lilly v Novo Nordisk: Victoza launch materials, media briefings and patient support (AUTH/2273/10/09)

Novo Nordisk’s Victoza launch activity led to multiple Code breaches, mainly around misleading claims, lack of balance/safety info,…

8 Mar 2026

Astellas: misleading PMCPA submissions about advisory board delegate selection led to public reprimands, audits and ABPI suspension (AUTH/2780/7/15)

Anonymous employee alleged Astellas misled PMCPA about Milan advisory board delegate selection. Panel/Appeal Board found false/incomplete information and…

8 Mar 2026

AUTH/2405/5/11: Meda v ALK-AbellΓ³ (Jext leavepiece) – No breach

Intercompany complaint about Jext leavepiece diagrams and the claim β€œdesigned to be easy to use”. Panel found the…

8 Mar 2026

AUTH/3068/9/18: Director v Sanofi β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3068/9/18 (Director v Sanofi) concerned clinical trial disclosure but was ruled outwith the scope of the…

8 Mar 2026

Anonymous v Pierre Fabre: representative emails about β€˜oral chemotherapy clinics’ ruled non-promotional (no breach)

Anonymous complaint alleged unsolicited promotional emails to NHS staff about setting up β€˜oral chemotherapy’ clinics without consent or…

8 Mar 2026

AUTH/2641/9/13: Chief Pharmacist v Lundbeck β€” Cipralex promotional email (no breach)

A chief pharmacist complained about a Cipralex (escitalopram) promotional email sent via a database agency to local prescribers…

8 Mar 2026

Bayer v Actavis: Levosert leavepiece ruled misleading on breadth of suitability and β€œ25% saving” cost claim

Actavis’ Levosert leavepiece implied broader suitability than Mirena and claimed a β€œ25% saving” on acquisition cost. PMCPA ruled…

8 Mar 2026

AUTH/2666/11/13: Member of the public v Sanofi β€” Clinical trial disclosure for Multaq and Jevtana (No breach)

Public complaint alleged Sanofi failed to disclose clinical trial results for Multaq and Jevtana in line with ABPI/IFPMA…

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