AUTH/2281/11/09: Anonymous Doctor v Lundbeck – conduct of representative (no breach) | PMCPA Case

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Key facts

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Case number	AUTH/2281/11/09
Parties	Anonymous Doctor v Lundbeck
Issue	Conduct of representative; alleged joint visit with competitor representative and discussion of competitor products
Applicable Code year	2008
Clauses considered	15.2 and 15.9
Complaint received	27 November 2009
Case completed	11 January 2010
Appeal	No appeal
Decision	No breach of Clauses 15.2 and 15.9
Sanctions	None stated

Reviewed by Dr Anzal Qurbain (FFPM) — ABPI Final Signatory

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An anonymous, uncontactable hospital doctor complained about a visit by a Lundbeck hospital representative.
The doctor alleged the Lundbeck representative was accompanied by a representative from another named company (a competitor).
The two representatives allegedly discussed their respective competitor products and asked the doctor to use whichever of the two.
The complainant said this was unprofessional and unethical and put him in an awkward position.
The complainant said the ABPI copy of his letter would name the accompanying representative, but it did not.
The PMCPA asked Lundbeck to respond in relation to Clauses 15.2 and 15.9 (Code year 2008).
Lundbeck investigated internally, spoke to the named representative and other staff in the area, and spoke to the named company.
Lundbeck’s representative categorically denied ever making a joint visit with a competitor representative; Lundbeck provided details of recent accompanied calls (with Lundbeck manager/colleagues only).

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