Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/3164/2/19: Anonymous v Merck Sharp & Dohme (A/B tested emails to MSD Connect) – No breach

Two near-identical MSD Connect emails with different subject lines were sent within seconds due to a third-party technical…

8 Mar 2026

AUTH/2391/2/11: Takeda v AstraZeneca – Zoladex price reduction letter and β€œNo other LHRHa…” survival claim (No breach)

Takeda challenged AstraZeneca’s β€œNo other LHRHa has demonstrated survival benefits in all 3 stages…” claim in a Zoladex…

8 Mar 2026

AUTH/3075/9/18: Director v Lundbeck β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3075/9/18 (Director v Lundbeck) concerned clinical trial disclosure but was ruled outwith the scope of the…

8 Mar 2026

AUTH/2525/7/12: Clinical Lead Pharmacist v ProStrakan (Abstral) – post-operative use discussion (No breach)

A hospital pharmacist alleged ProStrakan reps discussed Abstral for post-operative urology patients (off-label). Panel found the complaint not…

8 Mar 2026

AUTH/2611/6/13: Anonymous renal nurse v Janssen (Durogesic branded pens in conference delegate bags) – No breach on appeal

A renal nurse complained that Durogesic DTrans branded pens were in BRS 2013 delegate bags. Panel found a…

8 Mar 2026

AUTH/2758/5/15: Galen v Stirling Anglian β€” CosmoCol abbreviated ad and leavepiece breaches (pack/cost info and missing active ingredients)

MIMS β€œabbreviated” CosmoCol ad included pack size/cost and other claims, so needed prescribing info. Both the ad and…

8 Mar 2026

AUTH/2087/1/08: UCB v Flynn Pharma β€” β€œDear Doctor” letter during Equasym shortage and β€˜only direct replacement’ claim for Medikinet XL

Flynn sent a β€œDear Doctor” letter during an Equasym supply shortage, promoting Medikinet/Medikinet XL. Panel found no issue…

8 Mar 2026

Pfizer websites: out-of-date prescribing information on Vfend leavepiece and Depo‑Provera PI (AUTH/2925/1/17)

A health professional alleged multiple Pfizer website items had out-of-date prescribing information. Breaches were found for Vfend and…

8 Mar 2026

AUTH/2010/6/07: GP v Sanofi-Aventis β€” Acomplia claim on cardiometabolic risk factors (No breach)

A GP challenged an Acomplia claim that ~50% of improvements in cardiometabolic risk factors were beyond weight loss.…

8 Mar 2026

AUTH/1933/12/06 & AUTH/1934/12/06: Bonviva leavepiece and β€œ62% vertebral fracture reduction” claim (Roche/GSK) – appeal upheld, no breach

PCT prescribing advisor challenged a Bonviva leavepiece using 62% vertebral fracture reduction data from a 2.5mg daily study…

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