PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2006
CASE
AUTH/1888/9/06 Bayer ⭐ Case of the Week

AUTH/1888/9/06: Bayer voluntary admission after failing to withdraw a leaflet covered by an undertaking (BAUS conference)

Bayer admitted a leaflet that should have been withdrawn under an undertaking was still displayed at BAUS. PMCPA found breaches of Clauses…

2006
CASE
AUTH/1876/8/06 Pfizer

Anonymous employee v Pfizer (AUTH/1876/8/06): Hospital rep β€œcall rate of 8” breached Clause 15.4

Pfizer hospital reps were set targets implying 8 proactive calls per target doctor per year. The Panel said the planning documents advocated…

2007
CASE
AUTH/2044/9/07 Eli Lilly

Eli Lilly: Representative implied grant funding depended on increased insulin use (AUTH/2044/9/07)

A hospital consultant alleged a Lilly representative implied an educational post grant could be threatened unless Lilly insulin use increased. Lilly said…

2015
CASE
Thame Laboratories

CCG v Thame Laboratories: threatening, misleading letter promoting Thamicarb and invoking MHRA

Thame sent clinicians a legalistic letter urging a switch from Sodibic to Thamicarb, implying MHRA backing and prosecution. PMCPA ruled multiple breaches;…

2015
CASE
AUTH/2767/5/15 Leo

Leo: Clinical trial disclosure (Picato) β€” No breach (outwith scope of the Code) (AUTH/2767/5/15)

PMCPA Director case on clinical trial disclosure for Picato involving Leo. Ruled no breach because the matter was outwith the scope of…

2018
CASE
AUTH/3020/2/18 Eli Lilly ⭐ Case of the Week

Lilly: LinkedIn meeting advertisement found outwith the scope of the ABPI Code (AUTH/3020/2/18)

Anonymous complaint about a meeting advertised on LinkedIn. PMCPA concluded no breach because the matter was outwith the scope of the ABPI…

2006
CASE
AUTH/1852/6/06 Pfizer

AUTH/1852/6/06: General Practitioner v Pfizer β€” BMJ β€˜Rapid Response’ on Lipitor ruled not promotional (No breach)

A GP alleged Pfizer’s BMJ Rapid Response was disguised promotion of Lipitor and should include PI and AE reporting. The Panel found…

2006
CASE
AUTH/1824/4/06 Servier

AUTH/1824/4/06: Media/Director v Servier – Protelos β€˜dual action bone agent’ claims (No breach on appeal)

Servier’s Protelos promotion was challenged over β€œfirst/only dual action” claims. Panel found claims misleading, but the Appeal Board ruled the statements of…

2007
CASE
AUTH/2032/8/07 Novartis Pharmaceuticals UK

AUTH/2032/8/07: Bristol-Myers Squibb v Novartis β€” ENACT expanded access programme for investigational nilotinib (No breach)

BMS alleged Novartis used the ENACT nilotinib expanded access programme and website as disguised promotion of an unlicensed medicine. The Panel found…

2007
CASE
AUTH/2012/6/07 Takeda

GSK v Takeda: Competact mailer cost claim ruled misleading after Drug Tariff change (AUTH/2012/6/07)

Takeda’s Competact mailer claimed it was uniquely cheaper than its constituent parts. After a January Drug Tariff change, Avandamet was also cheaper,…

2019
CASE
AUTH/3178/3/19 GlaxoSmithKline ⭐ Case of the Week

GSK webinar registration page held to promote Relvar Ellipta without prescribing information (AUTH/3178/3/19)

GSK’s HCP webinar registration page about fluticasone furoate was deemed promotional for Relvar Ellipta but omitted prescribing information. Breach of Clauses 4.1,…

Ivax Pharmaceuticals UK

Galen v Ivax: Mucodyne ads found misleading for relying on Allegra et al (Fluifort) data

Ivax cited an Italian carbocysteine lysine study (Fluifort) to support Mucodyne COPD claims. The Panel said the products/dosing weren’t shown comparable, so…

2006
CASE
AUTH/1839/5/06 Merck Sharp & Dohme

Merck Sharp & Dohme: Univadis mailing sent after unsubscribe request and envelope not marked confidential (AUTH/1839/5/06)

A GP received a Univadis mailing containing username/password in an envelope not marked confidential, despite asking to deregister. Panel found no breach…

2010
CASE
AUTH/2339/7/10 Novo Nordisk

Anonymous Diabetes Specialist Nurse v Novo Nordisk (AUTH/2339/7/10) – Daily Telegraph articles about Victoza

Complaint about Daily Telegraph articles referencing Victoza. PMCPA found the matter outwith the scope of the ABPI Code; no breach was recorded.…

2011
CASE
AUTH/2447/10/11 Eli Lilly

Anonymous v Lilly (AUTH/2447/10/11): Alleged promotion of Cialis – no case report (outwith scope)

Complaint about alleged promotion of Cialis. PMCPA recorded no breach because the matter was outwith the scope of the Code; no case…

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