PMCPA Case Analysis

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All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2017
CASE
AUTH/2967/8/17 Shire ⭐ Case of the Week

AUTH/2967/8/17 – Consultant v Shire: Omission of prescribing information and other obligatory information (No breach / out of scope)

Complaint about omission of prescribing information/obligatory information. PMCPA concluded no breach and that the matter was outwith the scope of the ABPI…

2014
CASE
AUTH/2692/1/14 Lundbeck

AUTH/2692/1/14 & AUTH/2693/1/14: Anonymous consultant physician v Lundbeck and Takeda (Brintellix) – out of scope/no breach

Complaint about promotion of Brintellix. PMCPA recorded no breach because the matter was outwith the scope of the ABPI Code. No case…

2013
CASE
AUTH/2632/8/13 Eli Lilly

AUTH/2632/8/13: Anonymous v Lilly β€” Meeting sponsorship (outwith scope; no breach)

Anonymous complaint about Lilly meeting sponsorship. PMCPA concluded the matter was outwith the scope of the ABPI Code (2012). No breach and…

2006
CASE
AUTH/1833/5/06 Allen

AUTH/1833/5/06: AstraZeneca v GlaxoSmithKline β€” CONCEPT study leavepiece found misleading for missing dosing context

AstraZeneca challenged a GSK leavepiece on the CONCEPT asthma study. The Panel ruled it misleading for omitting key context on average doses…

2006
CASE
AUTH/1789/1/06 AstraZeneca

AstraZeneca β€˜Happy Birthday’ Arimidex mailing envelope ruled disguised promotion (AUTH/1789/1/06)

An Arimidex mailing used an envelope printed β€œHappy Birthday” with candles and no company identifiers. The PMCPA ruled it gave a misleading…

2007
CASE
AUTH/2023/7/07 Pfizer ⭐ Case of the Week

Pfizer: Champix GP referral tear-off pad seen by patients promoted a POM and undermined GP prescribing (AUTH/2023/7/07)

A Champix GP referral letter pad used by smoking cessation advisers/pharmacists was handed to patients to take to GPs. PMCPA found exaggerated…

2006
CASE
AUTH/1802/2/06 Merck

Merck breached ABPI Code over β€˜More GI-friendly’ Glucophage SR ad and illegible prescribing information (AUTH/1802/2/06)

A PCT medicines management lead challenged a Glucophage SR journal ad. PMCPA ruled the β€˜More GI-friendly than IR metformin!’ headline was misleading/unsubstantiated…

2006
CASE
AUTH/1806/3/06 GlaxoSmithKline

GSK nurse advisor audit services criticised in The Sunday Times: PMCPA found no breach (AUTH/1806/3/06 & AUTH/1809/3/06)

Media and GP complaints alleged GSK-sponsored nurse audits and bonuses were designed to influence prescribing. PMCPA found the services enhanced patient care,…

2006
CASE
AUTH/1858/6/06 Pfizer

Pharmacist v Pfizer: Times statins article and β€˜bad medicine’ quote (AUTH/1858/6/06) – No breach

A pharmacist challenged Pfizer quotes in a Times article about switching to generic statins. The Panel assessed Pfizer’s briefing to the journalist…

2015
CASE
Shield Therapeutics

Shield: Feraccru HCP website FAQ on pregnancy/breastfeeding omitted key SPC precaution (breach Clauses 3.2, 7.2, 9.1)

Feraccru HCP website FAQs were challenged. Hb/CKD wording was not a breach, but pregnancy/breastfeeding FAQ omitted the SPC precaution to avoid use,…

2011
CASE
AUTH/2401/4/11 Meda ⭐ Case of the Week

AUTH/2401/4/11: Anonymous v Meda – Promotion of Rhinolast (No breach; outwith scope)

PMCPA case AUTH/2401/4/11 (Anonymous v Meda) about promotion of Rhinolast. The matter was ruled outwith the scope of the ABPI Code; no…

2018
CASE
AUTH/3029/4/18 GW Pharmaceuticals

GW Pharmaceuticals: meeting hospitality and pre-licence Epidiolex slide deck allegations (AUTH/3029/4/18) – No breach

Complaint alleged inappropriate lunch hospitality and pre-licence promotion/uncertified slides for unlicensed Epidiolex. Panel found complainant hadn’t proved breaches; unsolicited request exemption applied.…

2018
CASE
AUTH/3106/10/18 Janssen

Janssen voluntary admission: Zytiga ad ran twice with out-of-date prescribing information (AUTH/3106/10/18)

Janssen admitted a Zytiga journal ad ran in Sept and Oct 2018 with superseded prescribing information. Despite third-party errors, the PMCPA held…

2016
CASE
AUTH/2900/11/16 Sanofi

Sanofi: Clinical trial disclosure (Lyxumia) and (Zaltrap) β€” AUTH/2900/11/16 & AUTH/2910/11/16

PMCPA Director complaint about clinical trial disclosure for Lyxumia and Zaltrap. Outcome: No breach and deemed outwith the scope of the Code…

2019
CASE
Shionogi

Shionogi Europe: LinkedIn posts about Fetcroja ruled pre-licence promotion and public promotion of a POM

Two Shionogi Europe LinkedIn posts celebrating Fetcroja’s CHMP update and marketing authorisation were ruled pre-licence promotion and, once authorised, promotion of a…

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