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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A GP complained that an eMIMS email banner promoted “MAXALT” without the non‑proprietary name adjacent. Even though a third party added the…
A global Actilyse press release on a corporate website discussed mortality figures in a way that implied an unequivocal effect on death,…
A Bayer-sponsored ED awareness campaign used a celebrity spokesperson. In a BBC interview he compared Viagra, Cialis and Levitra, implying Levitra worked…
Anonymous photos alleged doctors and wives entertained at a Chinese restaurant. With no agenda/invitation and a public venue, the Panel found the…
Anonymous complaint about Ferring logo boards at a polo ground. Panel found the signage was non-promotional and the complaint lacked detail; no…
A GP said Exubera ads, a website and letters were misleading because price wasn’t stated. Panel accepted “price yet to be agreed”…
PMCPA case AUTH/2381/1/11: complaint about an alleged breach of undertaking. Outcome: no breach because the matter was outwith the scope of the…
Anonymous complaint about Twitter messages involving Boehringer Ingelheim. PMCPA concluded the matter was outwith the scope of the ABPI Code of Practice;…
PMCPA ruled Ipsen breached Clause 3.2 after a speaker said they often started older/smaller patients on 40mg Cabometyx, inconsistent with the SPC.…
PMCPA case AUTH/2896/11/16 (Director v Janssen) concerning clinical trial disclosure for Invokana. Outcome: No breach; matter was outwith the scope of the…
At an MDS Congress satellite meeting, Britannia failed to prevent a non-HCP spouse/partner attending where Apo-go was promoted. PMCPA ruled breaches of…
Complaint about Novo Nordisk employees’ LinkedIn posts on World Obesity Day (eg “obesity is not a choice”). Panel and Appeal Board found…
A Respimat promotional video page on Guidelines in Practice included links to Spiolto and Spiriva prescribing information but did not show the…
A UK health professional said a Duac 5% Pulse Today banner was static and lacked prescribing info. GSK said it was a…
Anonymous group alleged a third-party therapy review provider linked client products to reviews via an internal email. Panel and Appeal Board had…
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