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Bayer admitted a leaflet that should have been withdrawn under an undertaking was still displayed at BAUS. PMCPA found breaches of Clauses…
Pfizer hospital reps were set targets implying 8 proactive calls per target doctor per year. The Panel said the planning documents advocated…
A hospital consultant alleged a Lilly representative implied an educational post grant could be threatened unless Lilly insulin use increased. Lilly said…
Thame sent clinicians a legalistic letter urging a switch from Sodibic to Thamicarb, implying MHRA backing and prosecution. PMCPA ruled multiple breaches;…
PMCPA Director case on clinical trial disclosure for Picato involving Leo. Ruled no breach because the matter was outwith the scope of…
Anonymous complaint about a meeting advertised on LinkedIn. PMCPA concluded no breach because the matter was outwith the scope of the ABPI…
A GP alleged Pfizerβs BMJ Rapid Response was disguised promotion of Lipitor and should include PI and AE reporting. The Panel found…
Servierβs Protelos promotion was challenged over βfirst/only dual actionβ claims. Panel found claims misleading, but the Appeal Board ruled the statements of…
BMS alleged Novartis used the ENACT nilotinib expanded access programme and website as disguised promotion of an unlicensed medicine. The Panel found…
Takedaβs Competact mailer claimed it was uniquely cheaper than its constituent parts. After a January Drug Tariff change, Avandamet was also cheaper,…
GSKβs HCP webinar registration page about fluticasone furoate was deemed promotional for Relvar Ellipta but omitted prescribing information. Breach of Clauses 4.1,…
Ivax cited an Italian carbocysteine lysine study (Fluifort) to support Mucodyne COPD claims. The Panel said the products/dosing werenβt shown comparable, so…
A GP received a Univadis mailing containing username/password in an envelope not marked confidential, despite asking to deregister. Panel found no breach…
Complaint about Daily Telegraph articles referencing Victoza. PMCPA found the matter outwith the scope of the ABPI Code; no breach was recorded.…
Complaint about alleged promotion of Cialis. PMCPA recorded no breach because the matter was outwith the scope of the Code; no case…
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