PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2012
CASE
Novartis Pharmaceuticals UK

Journalist v Novartis: Daily Mail article alleged to promote Xolair via third-party links (No breach)

A journalist alleged a Daily Mail Online story was covert promotion of Xolair linked to Novartis contacts and a pack shot. PMCPA…

2012
CASE
AUTH/2554/11/12 Ipsen

Ipsen: ISU Belfast meeting sponsorship criticised for overall impression of luxury venue and social programme (AUTH/2554/11/12)

Ipsen UK was ruled in breach of Clause 9.1 after supporting an ISU urology meeting at a 5-star Belfast venue where the…

2013
CASE
AUTH/2601/5/13 Gedeon Richter

Gedeon Richter breached an undertaking after a meeting invitation stayed live online without prescribing information (AUTH/2601/5/13)

An ex-employee alleged a meeting invitation remained on an events website after an undertaking was signed. The Panel ruled Gedeon Richter failed…

2013
CASE
AUTH/2575/2/13 Gedeon Richter ⭐ Case of the Week

Gedeon Richter: Barcelona Esmya meeting invitationsβ€”unacceptable arrangements, lack of certification, and pre-licence promotion (AUTH/2575/2/13)

Ex-employee complaint about Esmya meeting invites for Barcelona. Panel found unacceptable meeting arrangements and lack of certification (2013), plus promotion of an…

2013
CASE
AUTH/2626/8/13 Otsuka

Otsuka voluntary admission: RBM email set excessive call-frequency targets and was uncertified (AUTH/2626/8/13)

Otsuka admitted an RBM emailed sales teams to β€œmove” HCPs from 2–4 to 8–9 calls in a fortnight and to follow up…

2013
CASE
AUTH/2593/4/13 Shire Pharmaceuticals

AUTH/2593/4/13: Genzyme v Shire – Lancet reprint used to promote Replagal with an incorrect comparative bar chart

Shire distributed a Lancet reprint to promote Replagal that contained an incorrect bar chart comparing renal function decline vs Fabrazyme. Appeal Board…

2014
CASE
AUTH/2697/1/14 Novo Nordisk

Novo Nordisk: alleged defamatory comments about an ex-service provider employee (AUTH/2697/1/14) – No breach

An NHS commissioning lead alleged Novo Nordisk staff told nurses he’d been dismissed for misconduct. The Panel found the complainant provided no…

2015
CASE
AUTH/2816/12/15 Allergan

AUTH/2816/12/15: Anonymous v Allergan β€” allegation of large payments to doctors to endorse Botox (No breach)

Anonymous allegation that Allergan made large payments to doctors to endorse Botox and other products. Complainant provided no details and became non-contactable.…

2015
CASE
AUTH/2795/9/15 Napp Pharmaceuticals ⭐ Case of the Week

Napp Pharmaceuticals: Norway meeting for UK HCPs to discuss Remsima switching ruled an inducement (AUTH/2795/9/15)

Napp funded UK HCPs to attend a 2‑day Remsima promotional meeting in Norway. PMCPA found no clear reason to hold it abroad,…

2015
CASE
AUTH/2784/7/15 Chiesi

Chiesi: internal compliance update slides not the examined version at sales meeting (AUTH/2784/7/15)

Anonymous ex-employee alleged an unapproved slide deck was used at a Chiesi sales conference. Panel found the session was a general compliance…

2015
CASE
AUTH/2750/3/15 GlaxoSmithKline

AUTH/2750/3/15: Actelion v GlaxoSmithKline (Volibris) β€” interaction charts and β€œeducational grant” wording (No breach)

Actelion challenged two GSK Volibris leavepieces: an ERA drug–drug interaction table and a Stockley’s interaction chart described as funded by an β€œeducational…

2014
CASE
AUTH/2734/9/14 Boehringer Ingelheim

AUTH/2734/9/14: Head of Prescribing Support Unit v Boehringer Ingelheim (Striverdi Respimat) – cycling imagery not misleading (No breach)

A pharmacist challenged a Striverdi Respimat leavepiece showing an older woman cycling, alleging the artwork overstated likely COPD benefit. The PMCPA Panel…

2014
CASE
AUTH/2720/6/14 Genzyme

AUTH/2720/6/14: Anonymous v Genzyme β€” discussion of Aubagio monitoring requirements (no breach)

Anonymous complaint alleged a Genzyme employee suggested monthly (off-licence) liver monitoring for Aubagio. Accounts conflicted and evidence was insufficient; the Panel ruled…

2014
CASE
AUTH/2702/3/14 Pfizer ⭐ Case of the Week

AUTH/2702/3/14: General Practitioner v Pfizer β€” remote detailing access via call scheduling (no breach)

A GP alleged a Pfizer representative used subterfuge and urgency to get through to him via reception. The Panel found the call…

2013
CASE
AUTH/2659/11/13 Pfizer

AUTH/2659/11/13: Member of the public v Pfizer β€” Clinical trial disclosure (Conbriza and Xiapex) (No breach after appeal)

Public complaint about alleged late/non-disclosure of trial results for Conbriza and Xiapex. Panel initially found breaches for Xiapex, but Appeal Board ruled…

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