PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2009
CASE
AUTH/2269/9/09 Novo Nordisk

AUTH/2269/9/09: Novo Nordisk breach of undertaking over The Times supplement remaining on website

Novo Nordisk failed to comply with an undertaking to stop using a Times diabetes supplement. The PDF remained accessible on its website…

2018
CASE
AUTH/3123/11/18 Otsuka

AUTH/3123/11/18: Otsuka employee v Otsuka Europe β€” non-transparent response and weak governance over SPC/prescribing information updates

Otsuka Europe was found to have misled the PMCPA by omitting relevant internal audit findings and to have lacked clear, timely processes…

2019
CASE
AUTH/3172/3/19 Sandoz

AUTH/3172/3/19: Anonymous v Sandoz β€” MSL Q&A at non-promotional meeting (No breach)

Anonymous HCP alleged an MSL’s Q&A at a Sandoz educational meeting promoted switching to Sandoz biosimilars via β€œfree” TDM. Panel found no…

2018
CASE
AUTH/3128/12/18 Janssen ⭐ Case of the Week

Janssen: Imbruvica leaflet strapline β€˜Destination survival’ ruled misleading across multiple indications (AUTH/3128/12/18)

A β€˜Getting started’ Imbruvica leaflet used the strapline β€˜Destination survival’. The Panel said HCPs would read this as an overall survival claim…

2019
CASE
AUTH/3254/10/19 Napp Pharmaceuticals

Napp breach over BMJ hosted β€œInvokana” panel: promotional teaser lacked prescribing information link (AUTH/3254/10/19)

A BMJ hosted β€œpanel” for Invokana was ruled promotional (including hover pop-up) and breached Clause 4.1 because it lacked a clear, prominent…

2010
CASE
AUTH/2350/8/10 Pharmacosmos

AUTH/2350/8/10: Vifor Pharma v Pharmacosmos – β€œbest-in-class”, β€œnovel treatment” and hanging comparison for Monofer

Pharmacosmos’ UK-facing website announcement implied Monofer was β€œbest-in-class”, called it β€œnovel”, and used a β€œmore patients” one-visit repletion claim without stating the…

2010
CASE
AUTH/2370/11/10 Sanofi

AUTH/2370/11/10: Anonymous employee v Sanofi-Aventis (alleged excessive hospitality at overseas meetings) – No breach

Anonymous employee alleged excessive hospitality and alcohol at Paris (2009) and San Francisco (2010) meetings. Panel criticised poor records but found no…

2011
CASE
AUTH/2393/3/11 Baxter Healthcare

Baxter voluntary admission: reps failed to take ABPI exam within first year (AUTH/2393/3/11)

Baxter admitted some representatives had not taken the ABPI Medical Representatives Examination within their first year. The PMCPA ruled a breach of…

2011
CASE
AUTH/2380/1/11 Allergan ⭐ Case of the Week

AUTH/2380/1/11: Merz Pharma v Allergan β€” β€œNo set dose ratio” claim on Botox exhibition panel (No breach)

Merz challenged Allergan’s National Stroke Forum panel claiming β€œNo set dose ratio…”. Panel found the claim reflected SPCs and wasn’t misleading; also…

2018
CASE
AUTH/3085/9/18 Biogen

AUTH/3085/9/18: Director v Biogen β€” Clinical trial disclosure (EUCTR) β€” No breach

BMJ EU Trials Tracker data suggested Biogen had 3 β€œdue” EUCTR trials without posted results. Panel found 2 had no participants (no…

2011
CASE
AUTH/2454/11/11 Celgene

AUTH/2454/11/11: Pharmacist v Celgene β€” advisory board honoraria alleged as disguised promotion (No breach)

A hospital pharmacist alleged Celgene used Vidaza advisory boards and Β£600 honoraria as disguised promotion/inducement around SMC timing. PMCPA found the meetings…

2018
CASE
AUTH/3071/9/18 Novo Nordisk

AUTH/3071/9/18: Director v Novo Nordisk (clinical trial disclosure) – No breach

PMCPA reviewed an alleged failure to post EUCTR results for one Novo Nordisk trial flagged by a BMJ audit. Trial was withdrawn…

2018
CASE
AUTH/3092/9/18 Celgene

AUTH/3092/9/18 – Director v Celgene (Outwith scope of the Code; no breach)

PMCPA case AUTH/3092/9/18 (Director v Celgene) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…

2018
CASE
AUTH/3072/9/18 Servier ⭐ Case of the Week

AUTH/3072/9/18: Director v Servier β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3072/9/18 (Director v Servier) concerned clinical trial disclosure but was ruled outwith the scope of the ABPI Code (2016). No…

2012
CASE
AUTH/2504/5/12 Sanofi

Sanofi: anonymous ex-employee allegations about medical team contact targets, unlicensed promotion and NICE/CDF lobbying (AUTH/2504/5/12) – no breach

Anonymous ex-employee alleged medical oncology staff were pressured to generate proactive contacts, promote unlicensed medicines, exceed call limits and solicit NICE challenge…

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