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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A GP complained about an unsolicited promotional Tamiflu email sent to an NHS address via an agency. The Panel found no evidence…
Anonymous HCP alleged Pfizer’s ESC 2015 congress stands were extravagant and created a party atmosphere, including flavoured iced drinks. Panel found hospitality…
An ex-employee alleged Grünenthal’s MSLs were pushed into proactive targeting of oncology/palliative HCPs as disguised promotion of Palexia Oral Solution. The PMCPA…
Anonymous GP alleged a Janssen rep was hired due to family influence in local diabetes roles. Panel found the rep failed to…
Anonymous complaint alleged industry-funded audits/training via a nurse-owned consultancy influenced prescribing in a CCG. Panel found no evidence to support inducement allegations;…
An ex-employee found a Relvar Ellipta cost calculator via search engines that appeared to lack PI, AE statement and black triangle. Panel…
Novo Nordisk’s Tresiba leavepiece overstated clamp-study variability data and visually exaggerated a nocturnal hypoglycaemia comparison. PMCPA ruled breaches of Clauses 7.2, 7.3,…
A hospital doctor couldn’t find working adverse event reporting or a Yellow Card link on Menarini’s website. Panel ruled breaches for missing…
Two HCPs alleged Servier sponsored a learned society weekend meeting at Windsor Castle. Servier showed it declined sponsorship due to venue risk…
A health professional alleged improper case-study promotion of Synagis. Panel found no misleading promotion, but ruled the ‘Pathways’ scenarios document was promotional…
AstraZeneca-supported statin materials were ruled disguised promotion for Crestor, with misleading cost/safety content and missing prescribing information. Serious process failures led to…
Anonymous caller alleged Sanofi-Aventis incentivised reps to see key customers 9–12 times, breaching call frequency rules. Panel found targets were team-based and…
A GP alleged a Celebrex journal ad implied guaranteed 100% pain relief. The Panel found the wording was an aspiration and not…
BMJ ad for Versatis said “New for burning, shooting, stabbing pains”. Panel found this implied use beyond PHN (breach 3.2). On appeal,…
A GP said a BMJ ad for Exubera misled on how large the inhaler was. The Panel agreed the artwork implied the…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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