PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2020
CASE
AUTH/3402/10/20 Sanofi ⭐ Case of the Week

Sanofi: Dupixent website materials used outdated prescribing information and a misleading asthma statement (AUTH/3402/10/20)

Sanofi’s Dupixent website hosted a NICE guidance resource with Oct 2017 prescribing information and an HCP guide stating asthma safety/efficacy not established.…

2020
CASE
AUTH/3422/11/20 Pfizer

Pfizer: UK employee’s LinkedIn β€˜like’ treated as proactive dissemination and promotion of an unlicensed Covid-19 vaccine (AUTH/3422/11/20)

A Pfizer UK employee β€˜liked’ a Global Pfizer LinkedIn post about interim vaccine efficacy before authorisation. The Panel said this proactively disseminated…

2021
CASE
AUTH/3450/1/21 Lundbeck

Lundbeck: Brintellix webinar registration page missing PI/AE statement and amended after certification (AUTH/3450/1/21)

Brintellix webinar registration page was promotional but lacked prescribing info and AE reporting statement. A global colleague changed the job code after…

2019
CASE
AUTH/3275/10/19 Ever Pharma

Britannia v Ever Pharma: Dacepton leavepieces ruled misleading on stability and cost-saving claims (AUTH/3275/10/19)

Ever Pharma’s Dacepton materials were ruled misleading where stability and cost-saving claims omitted microbiological contamination caveats and key dosing context. Several other…

2021
CASE
AUTH/3478/2/21 Boehringer Ingelheim

AUTH/3478/2/21: Boehringer Ingelheimβ€”employees β€˜liked’ LinkedIn post about investigational COVID-19 antibody (No breach)

Two BI employees β€˜liked’ a LinkedIn news post about an investigational SARS‑CoV‑2 neutralising antibody entering Phase 1/2a. Panel found the activity in…

2020
CASE
AUTH/3441/12/20 Allergan ⭐ Case of the Week

Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox: no breach on appeal (AUTH/3441/12/20)

Ex-employee alleged Allergan product specialists promoted Botox via Instagram tags/hashtags linking to HCP/clinic posts. Panel found breaches, but Appeal Board overturned due…

2021
CASE
AUTH/3506/4/21 Daiichi-Sankyo UK

Daiichi-Sankyo: Lixiana journal ad breached overleaf prescribing information signposting requirements (AUTH/3506/4/21)

A Lixiana (edoxaban) print journal ad was cleared on imagery and dosing allegations, but breached the Code for failing to signpost that…

2021
CASE
AUTH/3489/3/21 Otsuka

Otsuka Europe voluntary admission: delayed affiliate notification of Samsca SPC and prescribing information updates (AUTH/3489/3/21)

Otsuka Europe admitted it missed SOP timelines to notify affiliates of a Samsca SPC update and delayed updated prescribing information. PMCPA ruled…

2021
CASE
AUTH/3563/9/21 Bristol-Myers Squibb

Bristol-Myers Squibb & Pfizer: Eliquis HCP websiteβ€”β€˜Choose Eliquis’ upheld, but AE reporting statement missing (AUTH/3563/9/21 & AUTH/3564/9/21)

Eliquis HCP site banner β€˜Choose Eliquis’ was not misleading, but the adverse event reporting statement wasn’t included within the promotional pages themselvesβ€”breach…

2021
CASE
AUTH/3535/7/21 SOBI

Sobi: pressure to inflate CRM activity, unclear call vs contact briefings, contract timing failures and recertification lapse (AUTH/3535/7/21)

Employee complaint: pressure to boost activity led to guidance to log emails as calls, unclear call vs contact briefings, HCP prep work…

2021
CASE
AUTH/3593/12/21 Leo Pharma ⭐ Case of the Week

LEO Pharma UK – Undeclared transfers of value (Disclosure UK) (AUTH/3593/12/21)

LEO made a voluntary admission after five 2020 transfers of value (4 HCP, 1 HCO) were omitted from its UK Disclosure UK…

2021
CASE
AUTH/3503/4/21 Leo

LEO Pharma – Kyntheum promotional website: misleading efficacy/safety messaging, missing black triangle, and problematic testimonials (AUTH/3503/4/21)

PMCPA found multiple breaches on LEO’s Kyntheum HCP website, including misleading/exaggerated claims and unbalanced safety messaging (Clause 2 at several points). Appeals…

2022
CASE
AUTH/3630/4/22 Daiichi-Sankyo UK

Daiichi Sankyo: Lixiana HCP mobile site hid PI and AE reporting behind collapsible menu (AUTH/3630/4/22)

PMCPA found Daiichi Sankyo’s Lixiana HCP mobile homepage made prescribing info and AE reporting insufficiently prominent by placing them behind an expandable…

2022
CASE
AUTH/3639/4/22 Roche Products

Roche Products Ltd – Polivy dosing webpage omitted key administration instructions (AUTH/3639/4/22)

Polivy dosing webpage gave the impression it contained all key administration info, but omitted SPC instructions on a dedicated infusion line/filter and…

2022
CASE
AUTH/3638/4/22 Novartis Pharmaceuticals UK

Novartis breached ABPI Code over β€˜Think Symptom-free’ claim for Xolair on HCP website (AUTH/3638/4/22)

Novartis’ HCP website claim β€œTHINK Symptom-free” for Xolair in CSU was ruled misleading and unsubstantiated (Clauses 6.1, 6.2, 5.1). Other claims (β€œUNLOCK…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training