PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2024
CASE
AUTH/3920/6/24 AstraZeneca ⭐ Case of the Week

AUTH/3920/6/24: Complainant v AstraZeneca β€” LinkedIn β€˜Experience’ section references to Enhertu (no breach)

Complaint alleged a senior employee’s LinkedIn β€˜Experience’ section promoted Enhertu to the public and off-label, using terms like β€œblockbuster” and β€œnew”. Panel…

2024
CASE
AUTH/3887/4/24 Cipla

Cipla: failure to evidence HCP interaction records led to Clause 5.1 breach (AUTH/3887/4/24)

PMCPA found Cipla failed to evidence records of representative interactions with HCPs for nearly two years (Aug 2022–Jul 2024), breaching Clause 5.1…

2024
CASE
AUTH/3915/5/24 GlaxoSmithKline

GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)

GSK was found in breach of Clause 25.3 twice after sponsorship of a healthcare organisation’s conference was not clearly acknowledged from the…

2008
CASE
AUTH/2081/1/08 Teva ⭐ Case of the Week

Teva found in breach for disguised promotion via sponsored β€œGuidelines in Practice” supplement (AUTH/2081/1/08)

A PCT pharmacist alleged a Teva-supported supplement about switching to CFC-free beclometasone inhalers was disguised promotion for Qvar. The Panel ruled Teva’s…

2008
CASE
Chemical Developments

Orphan Europe v Special Products and Chemical Developments: Internet promotion of unlicensed medicines

Two websites promoted unlicensed N-carbamyl-L-glutamic acid and anhydrous betaine powders with therapeutic indications and dosing information. The Panel ruled this amounted to…

2008
CASE
AUTH/2159/8/08 Bristol-Myers Squibb Pharmaceuticals

AUTH/2159/8/08 and AUTH/2166/9/08: Anonymous v Bristol-Myers Squibb and Otsuka (alleged inappropriate hospitality) – No breach

Anonymous complainants alleged inappropriate hospitality at a psychiatrists’ meeting sponsored by Bristol-Myers Squibb and Otsuka. The Panel found the meeting’s purpose was…

2008
CASE
AUTH/2143/7/08 Syner-Med

Syner-Med detail aid ruled misleading on Ferinject dosing particulars (AUTH/2143/7/08)

A nurse alleged misleading claims about Ferinject dosing and safety at a Syner-Med exhibition stand and in a detail aid. The Panel…

2008
CASE
Bayer

Bayer Schering Pharma: Multiple sclerosis corporate advert in The Economist ruled to promote a prescription-only medicine to the public

An anaesthetist complained that a Bayer Schering Pharma advert in The Economist promoted a prescription-only MS medicine to the public and raised…

2009
CASE
AUTH/2208/2/09 Gilead Sciences ⭐ Case of the Week

AUTH/2208/2/09: Health professional v Gilead Sciences – unsolicited email about fellowship programme (no breach)

A health professional received an unsolicited email about Gilead’s UK and Ireland Fellowship Programme and queried how his private address was obtained…

2008
CASE
AstraZeneca

AstraZeneca voluntary admission: uncertified Crestor promotional email with misleading dosing and comparative claims

A dispensing account manager sent an unapproved promotional Crestor email with inaccurate dosing and exaggerated efficacy/tolerability claims, plus unapproved slides and no…

2008
CASE
AUTH/2177/10/08 Merz Pharma UK

AUTH/2177/10/08: Allergan v Merz Pharma (Xeomin leavepiece) – misleading implied clinical advantage from β€œfree from complexing proteins”

A Xeomin leavepiece used a true β€œfree from complexing proteins” fact alongside a horse chestnut visual, implying an unproven clinical advantage and…

2008
CASE
AUTH/2174/10/08 Merck Serono

AUTH/2174/10/08: Anonymous v Merck Serono β€” fertility nurse meeting hospitality and alleged off-label selling (No breach)

Anonymous complaint alleged inappropriate entertainment/hospitality, biased sponsorship of fertility nurses, and suspected off-label selling of Pergoveris. PMCPA ruled no breach of Clauses…

2008
CASE
AUTH/2158/8/08 Sanofi

AUTH/2158/8/08: Pharmacist v Sanofi-Aventis β€” Acomplia reply-paid card fulfilment (No breach)

A pharmacist said Sanofi-Aventis didn’t fulfil a reply-paid card request for Acomplia studies and promotional items. Company said it never received the…

2009
CASE
AUTH/2253/7/09 Janssen ⭐ Case of the Week

Janssen-Cilag: Risperdal Consta detail aid implied β€œneuroprotective effects” (AUTH/2253/7/09)

A psychiatrist complained that a Janssen-Cilag presentation implied Risperdal Consta had neuroprotective effects. The PMCPA found the material misleading, unsubstantiated, and that…

2009
CASE
AUTH/2233/5/09 Leo

AUTH/2233/5/09: Anonymous GP v Leo Pharma β€” meeting venue and hospitality (No breach)

Anonymous GP alleged a 5-star exhibition/learning centre venue and travel distance made a GP dermatology meeting inappropriate. Panel found the venue and…

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