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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A BMJ hosted “panel” for Invokana was ruled promotional (including hover pop-up) and breached Clause 4.1 because it lacked a clear, prominent…
Pharmacosmos’ UK-facing website announcement implied Monofer was “best-in-class”, called it “novel”, and used a “more patients” one-visit repletion claim without stating the…
Anonymous employee alleged excessive hospitality and alcohol at Paris (2009) and San Francisco (2010) meetings. Panel criticised poor records but found no…
Baxter admitted some representatives had not taken the ABPI Medical Representatives Examination within their first year. The PMCPA ruled a breach of…
Merz challenged Allergan’s National Stroke Forum panel claiming “No set dose ratio…”. Panel found the claim reflected SPCs and wasn’t misleading; also…
BMJ EU Trials Tracker data suggested Biogen had 3 “due” EUCTR trials without posted results. Panel found 2 had no participants (no…
A hospital pharmacist alleged Celgene used Vidaza advisory boards and £600 honoraria as disguised promotion/inducement around SMC timing. PMCPA found the meetings…
PMCPA reviewed an alleged failure to post EUCTR results for one Novo Nordisk trial flagged by a BMJ audit. Trial was withdrawn…
PMCPA case AUTH/3092/9/18 (Director v Celgene) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…
PMCPA case AUTH/3072/9/18 (Director v Servier) concerned clinical trial disclosure but was ruled outwith the scope of the ABPI Code (2016). No…
Anonymous ex-employee alleged medical oncology staff were pressured to generate proactive contacts, promote unlicensed medicines, exceed call limits and solicit NICE challenge…
A prescribing advisor challenged Meda’s ‘Case for EpiPen’ booklet as emotive and unsubstantiated. The PMCPA ruled multiple claims misleading/unsubstantiated and one statement…
Bayer self-reported a global-issued Levitra symposium invitation sent to UK delegates without UK certification. It lacked required prescribing/AE info, used an unapproved…
Anonymous complaint said a Xarelto GP ad calling dosing “simple” downplayed anticoagulant risks. PMCPA ruled “simple” referred only to once-daily dosing and…
MSD challenged a Victoza detail aid using a “triple composite endpoint” shown in prominent red boxes. PMCPA ruled the presentation misleading (Clause…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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