PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2015
CASE
Novartis Pharmaceuticals UK

Novartis employee’s LinkedIn activity ruled promotional: sharing and β€˜liking’ content about Entresto and Cosentyx

A Novartis employee’s LinkedIn share and β€˜like’ activity was found to promote POMs to the public and lacked certification. Breaches were ruled…

2015
CASE
Pfizer

Pfizer: Legibility of prescribing information on PfizerPro website (Xeljanz, Sutent, Champix) β€” No breach

A UK health professional said prescribing information on PfizerPro for Xeljanz, Sutent and Champix was hard to read. Panel had some concerns…

2016
CASE
AUTH/2905/11/16 A Menarini ⭐ Case of the Week

AUTH/2905/11/16: Director v A Menarini β€” No breach (outwith scope of the Code)

PMCPA case AUTH/2905/11/16 (Director v A Menarini). Completed 7 March 2017. Outcome: No breach; matter considered outwith the scope of the ABPI…

2019
CASE
AUTH/3242/9/19 Bayer

Bayer: UK company held responsible for affiliate’s late-night social event at ESC Paris hotel (AUTH/3242/9/19)

At ESC Paris, a Bayer global staff party in a public hotel bar was attended by at least one UK health professional.…

2019
CASE
ViiV

ViiV Healthcare breached Clause 4.1 and 9.1 after a promotional website PDF carried out-of-date prescribing information for four HIV medicines

A ViiV HCP website PDF omitted a newly added dolutegravir contraindication, leaving prescribing information inconsistent with the current SPC. Breaches of Clauses…

2019
CASE
Otsuka

Otsuka UK/Otsuka Europe: UK-circulated press releases about unlicensed ASTX727 found to breach high standards and substantiation rules

Two online press releases about investigational ASTX727 were circulated to UK outlets. Panel found misleading, unsubstantiated claims and failure to maintain high…

2019
CASE
Sintetica

Sintetica: senior executive’s personal LinkedIn post held to promote POM to the public (Ampres 20mg/ml)

PMCPA found a senior executive’s personal LinkedIn post about Ampres 20mg/ml approval was accessible to the public, promoted a POM and was…

2019
CASE
GlaxoSmithKline ⭐ Case of the Week

GSK breached ABPI Code over broad QoL comparison claim for Trelegy Ellipta COPD ad

A Trelegy Ellipta web ad claimed β€œImprovement in quality of life vs ICS/LABA”. PMCPA ruled the comparison implied superiority vs all ICS/LABAs,…

2020
CASE
AUTH/3383/9/20 Amgen

Amgen: Repatha website access controls and β€˜first PCSK9i’ claim β€” no breach (AUTH/3383/9/20)

Complaint alleged Repatha.co.uk promoted a POM to the public and used an overly broad CVD indication claim. Panel found audience separation and…

2020
CASE
AUTH/3384/9/20 Bayer

Bayer β€˜Dear Pharmacist’ Ventavis letter found via Google indexing: no breach (AUTH/3384/9/20)

A 2012 Ventavis supply letter stored in a website β€œresource area” was discoverable via specific Google searches. PMCPA ruled it wasn’t β€œvisible…

2019
CASE
Daiichi-Sankyo UK

Daiichi-Sankyo voluntary admission: Β£857k transfers of value for therapy reviews omitted from Disclosure UK (breach of undertaking)

Daiichi-Sankyo admitted failing to disclose ~Β£857k transfers of value (therapy review service via third parties) for 2017–2019 on Disclosure UK, breaching its…

2020
CASE
AUTH/3444/12/20 Takeda

Takeda: employees’ LinkedIn β€˜like/share’ of maribavir Phase 3 news held to breach high standards (AUTH/3444/12/20)

Two UK-based Takeda employees β€˜liked’/shared a global LinkedIn post linking to Phase 3 data for investigational maribavir. No public POM promotion breach,…

2021
CASE
AUTH/3459/1/21 Napp Pharmaceuticals ⭐ Case of the Week

AUTH/3459/1/21: Complainant v Napp β€” Invokana webcast advertisement (No breach)

Napp was accused of off-licence renoprotection claims and missing renal dosing/adult-only info in an Invokana webcast ad. Panel found the page linked…

2019
CASE
Sanofi

Sanofi breached ABPI Code over misleading β€œfewer prescriptions” claim for Toujeo DoubleStar in virtual promo meeting

Sanofi’s Toujeo DoubleStar slide deck claimed β€œfewer prescriptions”, a claim it had already agreed was unsubstantiated. PMCPA ruled it misleading and found…

2020
CASE
AUTH/3406/10/20 Chiesi

AUTH/3406/10/20: Anonymous complainant v Chiesi – respiratory website (appeal upheld; no breach)

Complaint about Chiesi’s respiratory website: alleged public advertising of POMs, weak HCP gating, vague β€œcarer” wording, out-of-date videos and disparaging Nexthaler comments.…

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