PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2021
CASE
AUTH/3490/3/21 Britannia Pharmaceuticals

Britannia Pharmaceuticals: failure to disclose investigator-led trials and poor documentation (AUTH/3490/3/21)

Britannia admitted it hadn’t disclosed certain investigator-led trials. The Panel couldn’t rule on trial disclosure clauses due to missing information, but found…

2021
CASE
AUTH/3510/5/21 Lundbeck

Lundbeck Migraine Preceptorship: alleged pre-licence promotion of eptinezumab (Vypeti) at internal training – No breach (AUTH/3510/5/21)

Complaint alleged pre-licence promotion of eptinezumab and inappropriate β€œexciting/innovative” wording at a Lundbeck-funded migraine preceptorship. Panel found no evidence of promotion or…

2021
CASE
AUTH/3552/8/21 Roche Products

Roche Resources website: mobile view hid prescribing information and AE reporting statements (AUTH/3552/8/21)

Roche’s HCP website displayed required prescribing information and adverse event reporting statements less prominently on some smartphones (moved into a hamburger menu…

2021
CASE
AUTH/3577/11/21 Ross ⭐ Case of the Week

Thornton & Ross webinar invite: sponsorship not clear at the outset (AUTH/3577/11/21)

A webinar invitation email appeared to come from an independent organisation and did not mention Thornton & Ross. Sponsorship was only disclosed…

2021
CASE
AUTH/3579/11/21 Novartis Pharmaceuticals UK

Novartis employees’ LinkedIn β€˜likes’ and comment on Glivec/Gleevec ruled misleading and public promotion (AUTH/3579/11/21)

Two Novartis employees β€˜liked’ and one commented on a patient advocate’s LinkedIn post about Gleevec/Glivec. The Panel found misleading, unsubstantiated claims and…

2022
CASE
AUTH/3611/2/22 Daiichi-Sankyo UK

Daiichi Sankyo: NICE TA694 summary card for Nilemdo/Nustendi failed to make simvastatin >40mg contraindication immediately apparent (AUTH/3611/2/22)

A NICE TA694 summary card referenced use with statins but didn’t make the simvastatin >40mg contraindication immediately apparent in the main body.…

2022
CASE
AUTH/3625/3/22 Allergan

Allergan: JuvΓ©derm UK website links alleged to promote Botox via US sites and social media (AUTH/3625/3/22) – No breach

Complaint alleged JuvΓ©derm UK site linked users to US Botox promotional pages/social media. Panel found matter in scope but ruled no breach…

2022
CASE
AUTH/3614/2/22 Eli Lilly

AUTH/3614/2/22: Employee v Eli Lilly (2021 Code) β€” β€˜Dress down’ to avoid detection in hospitals (No breach)

Employee alleged a manager suggested β€œdressing down” to avoid looking like a rep and access hospitals during Covid. PMCPA found insufficient evidence…

2022
CASE
AUTH/3682/8/22 Accord ⭐ Case of the Week

Accord: representative provided Methofill training devices without flagging paediatric Crohn’s use was off-label (AUTH/3682/8/22)

A rep supplied Methofill injector training materials to a children’s gastroenterology nurse without immediately stating paediatric Crohn’s use was off-label. Breach of…

2022
CASE
AUTH/3673/7/22 Daiichi-Sankyo UK

Daiichi Sankyo press release on Nilemdo/Nustendi: combination claim found misleading due to missing simvastatin contraindication (AUTH/3673/7/22)

A UK press release said Nilemdo β€œcan be combined with other oral treatments” but didn’t make the simvastatin >40mg contraindication immediately apparent.…

2022
CASE
AUTH/3677/7/22 Daiichi-Sankyo UK

Daiichi Sankyo: Nilemdo/Nustendi β€œadd-on” materials didn’t make simvastatin >40mg contraindication immediately apparent (AUTH/3677/7/22)

PMCPA found sales aids, leavepieces and rep briefing docs implied Nilemdo/Nustendi could be added to any statin dose. Simvastatin >40mg contraindication wasn’t…

2023
CASE
AUTH/3752/3/23 Novo Nordisk

AUTH/3752/3/23: PMCPA Director/Media v Novo Nordisk (Observer articles on semaglutide/β€˜skinny jab’) – No breach

Five Observer articles alleged Novo Nordisk used payments, grants and PR to shape the obesity debate and influence NICE/NHS. PMCPA assessed multiple…

2022
CASE
AUTH/3719/12/22 GlaxoSmithKline

AUTH/3719/12/22: GSK – Trelegy website claims, NMA presentation and Ellipta device messaging

GSK’s Trelegy site and ERS leavepiece used broad superiority messaging and visuals that implied statistical significance where it wasn’t shown, plus an…

2021
CASE
ALK-Abelló ⭐ Case of the Week

ALK-AbellΓ³: Representative’s Facebook post promoted Jext (POM) to the public

An ALK-AbellΓ³ representative posted about Jext on Facebook with a link to the product website and urged people to share. PMCPA ruled…

2023
CASE
AUTH/3800/7/23 AstraZeneca

AUTH/3800/7/23: Employee complaint alleging MEGS used to promote Imfinzi (No breach) – AstraZeneca

Employee alleged Auxilium CRT (a MEGS) was used as disguised promotion to boost Imfinzi during COVID-19 and reflected poor culture. PMCPA Panel…

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