PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2021
CASE
AbbVie

AbbVie voluntary admission: uncertified HCP registration webpage (Clear Horizons) breached Clauses 5.1 and 8.1

AbbVie admitted an HCP registration webpage went live in a version that differed from the certified copy after an agency uploaded the…

2023
CASE
AUTH/3810/8/23 GlaxoSmithKline ⭐ Case of the Week

GSK: UK employees’ LinkedIn β€˜likes’ brought global Jemperli post into scope and amounted to POM promotion to the public (AUTH/3810/8/23)

Two UK-based GSK employees β€˜liked’ a LinkedIn post about US FDA approval for Jemperli + chemotherapy. Panel ruled this brought the post…

2023
CASE
AUTH/3842/10/23 AstraZeneca

AUTH/3842/10/23: Fluenz Tetra β€˜Post-Administration Information’ leaflet – alleged missing SmPC safety points (No breach)

A health professional alleged AstraZeneca’s Fluenz Tetra post-administration booklet omitted two SmPC safety requirements. Panel found the points were covered pre-administration and…

2023
CASE
AUTH/3815/8/23 Moderna

Moderna: unapproved clinical trial recruitment tweets/articles, unclear sponsorship and misleading statements (AUTH/3815/8/23)

Unapproved social posts and an NHS Trust web article recruiting for Moderna’s NextCOVE trial were found misleading and unclear about Moderna’s involvement.…

2024
CASE
AUTH/3879/2/24 Pfizer

Pfizer: employees’ LinkedIn β€˜likes’ brought third‑party talazoparib post into Code scope (AUTH/3879/2/24)

Four UK Pfizer employees β€˜liked’ a third‑party LinkedIn post naming talazoparib. Panel said the likes proactively disseminated POM info to the public:…

2021
CASE
Gilead Sciences

Gilead: third‑party ESMO 2023 update email lacked clear company involvement (Clause 5.5)

A third‑party medical publication email drove HCPs to a webpage containing Gilead‑sponsored content, but the email didn’t declare Gilead’s involvement upfront. Breach…

2024
CASE
AUTH/3885/3/24 Britannia Pharmaceuticals ⭐ Case of the Week

AUTH/3885/3/24: Ever Pharma UK v Britannia Pharmaceuticals – off-licence promotion risk via nurse service package deal and sponsored symposium

PMCPA found Britannia breached Clauses 11.2 and 5.1 after its nurse service package deal agreement contemplated home initiation (off-label) and a sponsored…

2021
CASE
Novo Nordisk

Novo Nordisk: business press interview led to public promotion of Wegovy (Clause 26) and high standards breach (Clause 5.1)

Three national newspaper business articles based on a Novo Holdings interview included positive Wegovy/SELECT trial statements. PMCPA found public advertising and unbalanced…

2018
CASE
AUTH/3070/9/18 Janssen

AUTH/3070/9/18: Director v Johnson & Johnson (Janssen) β€” Clinical trial disclosure on EUCTR (no breach)

Following a BMJ analysis of EUCTR reporting, the PMCPA reviewed two Janssen trials shown as unreported. Both were cancelled with no patients…

2008
CASE
AUTH/2113/3/08 Norgine Pharmaceuticals

AUTH/2113/3/08: GP v Norgine – invitation to Movicol regional advisory forum (honorarium and hospitality)

A GP alleged a Β£250 honorarium plus hospitality and transport to attend a Movicol advisory forum was excessive and a loophole to…

2008
CASE
Chugai ⭐ Case of the Week

Wyeth v Roche and Chugai: press statements about unlicensed Actemra (tocilizumab) found misleading and disparaging

Wyeth challenged Roche/Chugai media claims about unlicensed tocilizumab. The Panel ruled several claims misleading, unsubstantiated and exaggerated, and one statement disparaging anti‑TNF…

2008
CASE
Sanofi

Sanofi-Aventis: Plavix promotionβ€”misleading linkage of REACH registry to Plavix use

A primary care trust chief pharmacist complained about a Plavix leavepiece and representative conduct. The Panel ruled it was misleading to imply…

2008
CASE
Reckitt Benckiser Healthcare

Reckitt Benckiser Healthcare: BMJ advertisements for Gaviscon Advance misleadingly extrapolated in-vitro data to clinical (in-vivo) claims

Two BMJ advertisements for Gaviscon Advance used in-vitro study abstracts but implied in-vivo/clinical oesophageal protection and wider clinical benefit. The Panel ruled…

2008
CASE
Boehringer Ingelheim

Micardis/Micardis Plus journal advertisement: implied long-term cardiovascular benefit

A GP challenged a Prescriber journal ad for Micardis and Micardis Plus. The Panel ruled the headline implied unproven long-term cardiovascular benefits,…

2008
CASE
Pfizer

Pfizer Champix journal ad: superiority claim vs NRT ruled misleading due to lack of study design context

A Champix journal ad claimed significantly greater quit success vs an NRT patch. The PMCPA Panel ruled the claim misleading because the…

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