PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2019
CASE
Teva ⭐ Case of the Week

Teva: P3 Pharmacy interview article deemed promotionalβ€”missing PI, AE statement and black triangle; Copaxone indication overstated

A P3 Pharmacy interview featuring Teva content was ruled promotional. The article lacked PI, AE reporting statement, certification and Ajovy’s black triangle,…

2023
CASE
AUTH/3768/5/23 Sandoz

Sandoz: ABN for natalizumab biosimilar ruled promotional pre-authorisation (AUTH/3768/5/23)

ABN slide deck and summary for a natalizumab biosimilar were ruled to go beyond permitted advance budgetary notification and amount to pre-authorisation…

2023
CASE
AUTH/3761/4/23 Samsung Bioepis

Samsung Bioepis: UK senior leader’s LinkedIn β€˜like’ treated as promotion of unlicensed biosimilar (AUTH/3761/4/23)

A UK senior employee β€˜liked’ a global corporate LinkedIn post linking to product milestone news. The Panel said this proactively disseminated promotional…

2023
CASE
AUTH/3827/9/23 Roche Products

Roche: Ocrevus infusion webpage alleged to mislead on monitoring and dedicated line (AUTH/3827/9/23) – No breach

Anonymous HCP alleged Roche’s Ocrevus promotional webpage implied only 1 hour monitoring and omitted β€œdedicated line” administration. Panel found the timeline clearly…

2023
CASE
AUTH/3788/6/23 AstraZeneca

AstraZeneca: third-party β€œSponsored” email linked to promotional microsite without naming sponsor or certifying final email (AUTH/3788/6/23)

A third-party newsletter ran a β€œSponsored” block linking to AZ’s Forxiga promotional microsite, but the email didn’t name AstraZeneca, didn’t make the…

2024
CASE
AUTH/3870/1/24 AstraZeneca ⭐ Case of the Week

AUTH/3870/1/24: Complainant v AstraZeneca β€” Allegations about clinical trial material (Out of scope)

PMCPA case AUTH/3870/1/24 against AstraZeneca concerned allegations about clinical trial material. The matter was found outwith the scope of the ABPI Code:…

2023
CASE
AUTH/3812/8/23 Proveca

AUTH/3812/8/23: Proveca – Google search results for Sialanar and alleged public advertising (No breach)

Complaint alleged Proveca’s Sialanar pages were promoted via Google/SEO and inaccessible to the public. Panel found search results reflected Google indexing, HCP…

2024
CASE
AUTH/3873/01/24 Bayer

AUTH/3873/01/24: Complainant v Bayer (Eylea website and public access to SmPC) – No breach

A health professional complained that a patient accessed the Eylea SmPC via Bayer’s patient website. The Panel found the site appropriately separated…

2023
CASE
AUTH/3849/11/23 AstraZeneca

AstraZeneca breach for funding declaration not prominent from the outset (AUTH/3849/11/23)

PMCPA ruled AstraZeneca breached Clause 5.5 after sponsorship of a severe asthma article was only declared in an acknowledgements section near the…

2024
CASE
AUTH/3889/4/24 Bayer

Bayer: Xarelto promotional email alleged to omit renal impairment warnings (AUTH/3889/4/24) – No breach

Complaint alleged a third‑party promotional email for Xarelto omitted contraindications/special warnings (renal impairment) and breached a prior undertaking. PMCPA Panel ruled no…

2024
CASE
AUTH/3893/4/24 Roche Products ⭐ Case of the Week

Roche: healthcare partnership website sponsorship declaration held sufficiently clear from the outset (AUTH/3893/4/24)

Complaint alleged Roche sponsorship wasn’t declared prominently from the outset on a partnership website and breached a prior undertaking. PMCPA Panel found…

2024
CASE
AUTH/3897/5/24 Roche Products

Roche breached Clause 25.3 after BBC radio programme lacked clear sponsorship declaration from the outset (AUTH/3897/5/24)

A BBC radio programme about a Roche-sponsored eye health campaign featured partner interviews without declaring Roche’s sponsorship during the audio. PMCPA ruled…

2019
CASE
Teva

Teva DuoResp Spiromax BMJ-hosted digital ad ruled misleading and out of date

A UK health professional complained that a BMJ-hosted DuoResp Spiromax ad implied broader licensed use than permitted and relied on footnotes. The…

2008
CASE
Merz Pharma UK ⭐ Case of the Week

Allergan v Merz Pharma UK Ltd: Xeomin promotion claims on complexing proteins and dosing ratio

Allergan challenged Xeomin promotional claims in a BMJ ad, leavepiece and conference stand panels. The Panel ruled some claims misleading about complexing…

2008
CASE
Guerbet Laboratories

Guerbet exhibition claim β€œDotarem…with the highest Stability” ruled misleading in context

A competitor challenged Guerbet’s exhibition claim that Dotarem had the β€œhighest Stability”. Although the claim was considered true, the context could imply…

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