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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Five Observer articles alleged Novo Nordisk used payments, grants and PR to shape the obesity debate and influence NICE/NHS. PMCPA assessed multiple…
GSK’s Trelegy site and ERS leavepiece used broad superiority messaging and visuals that implied statistical significance where it wasn’t shown, plus an…
An ALK-Abelló representative posted about Jext on Facebook with a link to the product website and urged people to share. PMCPA ruled…
Employee alleged Auxilium CRT (a MEGS) was used as disguised promotion to boost Imfinzi during COVID-19 and reflected poor culture. PMCPA Panel…
A senior UK-based AbbVie medical affairs employee referenced Botox on a national TV quiz show. PMCPA ruled this promoted a POM to…
PMCPA recorded a complaint about a GSK webpage. The case was concluded as outwith the scope of the ABPI Code of Practice,…
A GP alleged a caller acting for Novartis implied they were NHS England and only disclosed Novartis when challenged. Panel could not…
An events business employee posted a public X photo where “Invokana canagliflozin tablets” was legible on Menarini’s stand. PMCPA held this amounted…
Conference Wi‑Fi sponsored by Gilead redirected delegates to a US corporate homepage featuring a press release about lenacapavir for HIV prevention. Panel…
PMCPA found Pfizer in breach after a UK employee ‘liked/loved’ two NHS LinkedIn posts naming voxelotor and making benefit claims. The original…
A UK doctor alleged a Theramex representative implied linzagolix was available and soon licensed for endometriosis at an Italy congress. PMCPA could…
A hospital pharmacist complained about a Pfizer-authorised letter asking hospitals to add Ecalta and Celsentri to electronic prescribing/dispensing systems. The Panel ruled…
A PCT pharmacist alleged a Clenil cost-comparison chart was misleading because it omitted 200mcg data. The Panel found the Scottish Drug Tariff…
A letter about the UK HPV vaccine tender was ruled promotional for Gardasil, lacked prescribing information and adverse event reporting guidance, and…
Complaint about Lantus promotional leavepieces and a mailer. Issues included “24-hour efficacy” wording and comparative hypoglycaemia claims based on pooled observational data.…
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