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Five Observer articles alleged Novo Nordisk used payments, grants and PR to shape the obesity debate and influence NICE/NHS. PMCPA assessed multiple…
GSKβs Trelegy site and ERS leavepiece used broad superiority messaging and visuals that implied statistical significance where it wasnβt shown, plus an…
An ALK-AbellΓ³ representative posted about Jext on Facebook with a link to the product website and urged people to share. PMCPA ruled…
Employee alleged Auxilium CRT (a MEGS) was used as disguised promotion to boost Imfinzi during COVID-19 and reflected poor culture. PMCPA Panel…
A senior UK-based AbbVie medical affairs employee referenced Botox on a national TV quiz show. PMCPA ruled this promoted a POM to…
PMCPA recorded a complaint about a GSK webpage. The case was concluded as outwith the scope of the ABPI Code of Practice,…
A GP alleged a caller acting for Novartis implied they were NHS England and only disclosed Novartis when challenged. Panel could not…
An events business employee posted a public X photo where βInvokana canagliflozin tabletsβ was legible on Menariniβs stand. PMCPA held this amounted…
Conference WiβFi sponsored by Gilead redirected delegates to a US corporate homepage featuring a press release about lenacapavir for HIV prevention. Panel…
PMCPA found Pfizer in breach after a UK employee βliked/lovedβ two NHS LinkedIn posts naming voxelotor and making benefit claims. The original…
A UK doctor alleged a Theramex representative implied linzagolix was available and soon licensed for endometriosis at an Italy congress. PMCPA could…
A hospital pharmacist complained about a Pfizer-authorised letter asking hospitals to add Ecalta and Celsentri to electronic prescribing/dispensing systems. The Panel ruled…
A PCT pharmacist alleged a Clenil cost-comparison chart was misleading because it omitted 200mcg data. The Panel found the Scottish Drug Tariff…
A letter about the UK HPV vaccine tender was ruled promotional for Gardasil, lacked prescribing information and adverse event reporting guidance, and…
Complaint about Lantus promotional leavepieces and a mailer. Issues included β24-hour efficacyβ wording and comparative hypoglycaemia claims based on pooled observational data.…
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