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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Public complaints said an Onglyza advertorial in Health Service Journal was inappropriate and too technical. Panel found no public advertising breach but…
PMCPA case AUTH/3089/9/18 (Director v Merck Serono) concerned clinical trial disclosure. Under the 2016 ABPI Code it was ruled outwith the scope…
BMJ EU Trials Tracker data suggested 7 Pfizer trials lacked EUCTR results. Panel initially found Clause 9.1 breaches for 3 trials, but…
ALK-Abelló challenged Meda’s booklet heading ‘The risks of changing from EpiPen Auto-Injector’, alleging it implied switching to Jext was life-threatening and disparaging.…
A contractor created and circulated three uncertified Xarelto documents (business case, project initiation, patient pathway). Panel found disguised promotion, misleading/unbalanced claims incl…
At BTS Winter 2011, exhibitor text described Spiriva and Respimat as ‘new’ despite long UK availability, and placebo HandiHaler/Respimat devices were provided…
Anonymous complaint alleged Roche pressured a hospital pharmacist to continue an RA project and provided drinks/money. Panel found no supporting evidence and…
A GP said he was misled into attending what he thought was EvoInserter hands-on training. PMCPA found the Mirena website ‘training workshop’…
Anonymous NHS HCPs complained about excessive hospitality at an ISU meeting in Belfast. Panel said the programme created an unacceptable impression (5-star…
Almirall alleged Leo’s Picato ads breached a prior PMCPA undertaking and brought discredit (Clauses 25, 2). Panel found the ads predated the…
Ex-employee alleged excessive sponsorship of 33 UK HCPs to FIGO Rome 2012. Panel reviewed costs (travel, hotel, dinners) under Clause 19.1 and…
Anonymous HCP alleged late-night hotel bar entertaining at ISTH Amsterdam. Panel accepted Bayer account of 4 drinks bought near midnight while waiting…
A senior sales email about CRM data entry also set “2+ target interactions/day” and “5–7 total/day” without clearly distinguishing call rates from…
Sativex POM ads appeared on a US creative media site after an awards submission. PMCPA said the Code applied (UK cost referenced)…
A Stelara bound-in journal advert ran with November 2014 prescribing information after the PI was updated in June 2015. Despite publisher error,…
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