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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
AstraZeneca representative used a private GP consultation (for his child) to leave Symbicort promotional material on the doctor’s desk. PMCPA ruled breaches…
Lilly challenged a Levemir advertorial in Pulse. PMCPA found the “Weight advantages with Levemir” section misleading/ambiguous and inconsistent with the SPC. Breaches…
Anonymous alleged AstraZeneca funded inappropriate hospitality at a Midlands Psychiatric Research Group meeting. Panel found the event primarily educational and no evidence…
Pfizer alleged Allergan paid for UK ophthalmologists to take a Grand Canyon helicopter trip during AAO Las Vegas 2006. Panel found no…
A PCT prescribing lead said a statin strategy meeting invite implied it was run by the local SHA. Panel found the front…
MHRA forwarded an ex-employee complaint alleging monthly call targets and prize-linked incentives encouraged overcalling. Panel ruled briefing materials advocated call rates likely…
Servier rep’s proactive call rate exceeded Code limits and biscuits/snacks were used to gain access. Panel found breaches of 15.3, 15.4 and…
A PCT director alleged an Invega ad used unacceptable nudity/sexual imagery. PMCPA Panel found the image (woman shedding skin) was not used…
A pharmacist challenged Sun Pharma’s email claim that ready-to-administer gemcitabine “minimise[s] risk”. PMCPA found the claim misleading and unsubstantiated (Clauses 7.2, 7.4).…
PMCPA Director complaint about clinical trial disclosure for Zelboraf. The matter was found outwith the scope of the ABPI Code (2015). No…
Anonymous complaint about a meeting advertised on LinkedIn involving Boehringer Ingelheim. PMCPA concluded no breach and that the matter was outwith the…
A pharmacist alleged Servier reused a Coversyl ad previously ruled misleading. The Panel found the ad had been revised to clarify combination…
A public complaint about a newspaper article quoting ProStrakan on Rectogesic’s indication and comparisons with surgery. Panel focused on what the company…
Recordati’s Tradorec XL leavepiece quoted ‘MHRA advice’ on prescribing prolonged-release tramadol by brand. The Panel ruled this breached Clause 9.5: MHRA references…
A PCT public health consultant alleged Pfizer’s Champix promotion was premature (pre-NICE), undermined local guidelines/NRT, and bypassed the stop smoking service. The…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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