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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
MHRA complained that a Zoladex (goserelin) journal ad referenced the MHRA. The Panel ruled this breached Clause 9.5 (no exemption applied). AstraZeneca…
A pioglitazone journal ad implied CV event reduction as part of the product’s benefits and called a Takeda-funded meta-analysis “independent”. Breaches of…
A nurse challenged a Ferinject detail aid as inaccurate. The PMCPA found the CosmoFer administration chart and a “Single dose delivery” claim…
Merz’s exhibition claim that Xeomin was “at least as effective as Botox” was ruled misleading because the cited studies were non-inferiority trials…
A professor said a rep refused to leave a Ranexa memory stick unless she saw him, creating an impression of inducement. Breach…
Former rep alleged poor Code training and uncertified Effentora launch materials. PMCPA found breaches for uncertified briefing materials and inadequate/undocumented training, but…
Beacon’s mailing claimed Episenta was bioequivalent to and interchangeable with Epilim Chrono. A neurologist said this conflicted with epilepsy guidance on avoiding…
Anonymous clinician alleged Mycamine advisory boards were promotional and attendees were profiled for follow-up. PMCPA found disguised promotion, inducement via fees, and…
A palliative medicine consultant complained about an Actiq rep’s comments on competitor Abstral. The Panel found misleading/disparaging competitor messaging and inadequate training…
PMCPA ruled a UK journal ad for Seroquel misleading for implying an advantage on weight gain (“favourable weight profile across the full…
A Byetta-branded promotional meeting included a pre-diabetes presentation. PMCPA ruled this created an inevitable association with Byetta and implied off-licence use, breaching…
Novo Nordisk was found in breach for promoting unlicensed liraglutide (Victoza) before UK authorisation via an “educational” website, a paid journal insert…
Employee alleged weak processes meant SPC/prescribing info updates weren’t communicated/implemented promptly. Panel found multiple breaches (Clauses 2, 4.1, 9.1) and governance failures;…
A health professional alleged a rep used delivery of an attendance certificate to secure a follow-up meeting (Clause 15.3). The Panel found…
Complaint about Lilly’s rheumatology HCP website. Most allegations not upheld, but “share by email” templates didn’t make Lilly’s involvement clear to recipients,…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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