PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2015
CASE
AUTH/2754/5/15 Merck Serono

Merck Serono breach over MS nurse call frequency driven by 6-contacts/day target (AUTH/2754/5/15)

Anonymous MS nurse complained of frequent, often unbooked rep visits and multiple attendees. Panel found a 6-contacts/day target lacked clear guidance and…

2014
CASE
AUTH/2736/9/14 Sanofi

Sanofi voluntary admission: systemic failures in patient organisation agreements and disclosure (AUTH/2736/9/14)

Sanofi self-reported widespread failures to have certified written agreements and to accurately/timely disclose support to patient organisations (2013–2014), plus non-disclosure of sponsorship…

2014
CASE
AUTH/2725/7/14 Roche Products ⭐ Case of the Week

AUTH/2725/7/14: Member of the public v Roche β€” Daily Mirror article about Avastin (No breach)

Anonymous complaint alleged Roche instigated a Daily Mirror story promoting off-label Avastin for brain tumours. Panel found allegations not proven on balance…

2014
CASE
AUTH/2710/4/14 Meda Pharmaceuticals

GP complaint upheld: Meda Dymista ad claim β€œdrug of choice” ruled misleading (AUTH/2710/4/14)

A GP challenged a Dymista ad claiming it β€œcan be considered the drug of choice” for allergic rhinitis. PMCPA ruled the claim…

2013
CASE
AUTH/2664/11/13 Takeda

Takeda: delayed clinical trial results disclosure for Daxas led to breaches (AUTH/2664/11/13)

A member of the public cited an ABPI-funded transparency study alleging missing trial results. PMCPA found no breach for Mepact/Edarbi (no UK…

2008
CASE
AUTH/2083/1/08 Roche Products

Roche breached Clause 9.9 after GP received unsolicited promotional email about Tamiflu via an agency (AUTH/2083/1/08)

A GP complained about an unsolicited promotional Tamiflu email sent to an NHS address via an agency. The Panel found no evidence…

2015
CASE
AUTH/2813/12/15 Pfizer

AUTH/2813/12/15: Anonymous (non-contactable) v Pfizer β€” exhibition stand hospitality at ESC Congress (No breach)

Anonymous HCP alleged Pfizer’s ESC 2015 congress stands were extravagant and created a party atmosphere, including flavoured iced drinks. Panel found hospitality…

2016
CASE
AUTH/2852/6/16 Grünenthal ⭐ Case of the Week

AUTH/2852/6/16: Ex-employee complaint about MSL proactive targeting at GrΓΌnenthal (No breach)

An ex-employee alleged GrΓΌnenthal’s MSLs were pushed into proactive targeting of oncology/palliative HCPs as disguised promotion of Palexia Oral Solution. The PMCPA…

2016
CASE
AUTH/2917/12/16 Janssen

AUTH/2917/12/16: Janssen representative failed to disclose family links in territory (breach Clause 15.2; no breach Clauses 2 and 9.1)

Anonymous GP alleged a Janssen rep was hired due to family influence in local diabetes roles. Panel found the rep failed to…

2016
CASE
AUTH/2864/8/16 Boehringer Ingelheim

AUTH/2864/8/16: Anonymous (non-contactable) v Boehringer Ingelheim – consultant/training company engagement (No breach)

Anonymous complaint alleged industry-funded audits/training via a nurse-owned consultancy influenced prescribing in a CCG. Panel found no evidence to support inducement allegations;…

2016
CASE
AUTH/2918/12/16 GlaxoSmithKline

AUTH/2918/12/16: Ex-employee v GlaxoSmithKline (Relvar Ellipta cost calculator) – No breach

An ex-employee found a Relvar Ellipta cost calculator via search engines that appeared to lack PI, AE statement and black triangle. Panel…

2012
CASE
Novo Nordisk

Sanofi v Novo Nordisk: Tresiba leavepiece claims (75% less variability; 142 fewer nocturnal hypoglycaemic events) ruled misleading

Novo Nordisk’s Tresiba leavepiece overstated clamp-study variability data and visually exaggerated a nocturnal hypoglycaemia comparison. PMCPA ruled breaches of Clauses 7.2, 7.3,…

2017
CASE
AUTH/2949/3/17 A Menarini ⭐ Case of the Week

A. Menarini: Broken website links and missing Yellow Card reference on products page (AUTH/2949/3/17)

A hospital doctor couldn’t find working adverse event reporting or a Yellow Card link on Menarini’s website. Panel ruled breaches for missing…

2018
CASE
AUTH/3022/2/18 Servier Laboratories

AUTH/3022/2/18 & AUTH/3023/2/18: Health professionals v Servier (alleged Windsor Castle meeting sponsorship) – No breach

Two HCPs alleged Servier sponsored a learned society weekend meeting at Windsor Castle. Servier showed it declined sponsorship due to venue risk…

2017
CASE
AUTH/2997/12/17 AbbVie

AbbVie breached certification rules for an uncoded β€˜Pathways’ workshop document at a Synagis promotional meeting (AUTH/2997/12/17)

A health professional alleged improper case-study promotion of Synagis. Panel found no misleading promotion, but ruled the β€˜Pathways’ scenarios document was promotional…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training