PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3821/9/23 Novo Nordisk ⭐ Case of the Week

Novo Nordisk: sponsorship of pharmacy weight-loss services, free consumables and missing Disclosure UK entry (Saxenda) | AUTH/3821/9/23

PMCPA found Novo Nordisk breached Clauses 2, 5.1/9.1 and 28.1 over pharmacy-chain sponsorships that weren’t truly arm’s length, free consumables seen as…

2023
CASE
AUTH/3834/10/23 AbbVie

AbbVie: Rinvoq webinar registration page and omission of grapefruit warning (AUTH/3834/10/23) – No breach

Complaint said a Rinvoq HCP webinar registration page gave dosing but omitted the SmPC grapefruit avoidance warning. Panel found the page wasn’t…

2023
CASE
AUTH/3789/7/23 Moderna

AUTH/3789/7/23: Complainant v Moderna β€” e-consent proposal and proactive scientific communications (No breach)

Complaint about a regional e-consent proposal and alleged proactive sharing of preprint data/off-label risk. Panel found the complainant provided limited evidence and…

2023
CASE
AUTH/3791/7/23 Moderna

AUTH/3791/7/23: Complainant v Moderna β€” whistleblowing processes and alleged off-label promotion (No breach)

Anonymous complaint alleged inadequate whistleblowing processes and potential off-label promotion via a Moderna US webcast. Panel found the complainant did not prove…

2024
CASE
AUTH/3874/02/24 Sanofi

Sanofi: LinkedIn job-title post naming three POM brands – no breach (AUTH/3874/02/24)

A Sanofi Global employee’s LinkedIn job update included three product brand names and was liked/commented on by UK staff. Panel found the…

2023
CASE
AUTH/3805/7/23 ViiV ⭐ Case of the Week

AUTH/3805/7/23: ViiV dating-app Apretude advert seen in UK – Appeal Board found out of scope, no breach

A US-only Apretude in-app advert was briefly visible to UK users after geo-restrictions failed. Panel initially found a Clause 5.1 breach, but…

2023
CASE
AUTH/3861/12/23 Novartis Pharmaceuticals UK

AUTH/3861/12/23: Novartis – third‑party β€œconference update” email and webpage found to disguise promotion and use EU (not UK) prescribing context

Third‑party publisher email implied an unbiased ESMO update but linked to a page integrating Novartis Pluvicto promotion. UK HCPs saw EU SmPC/indication,…

2024
CASE
AUTH/3900/5/24 AstraZeneca

AUTH/3900/5/24: Ex-Employee v AstraZeneca (meetings, hospitality and alleged inducement) – No breach

Ex-employee alleged excessive alcohol/hospitality and inducement to prescribe at a conference, plus a poorly attended workshop becoming a β€œpseudo advisory board”. Panel…

2024
CASE
AUTH/3916/5/24 Angelini Pharma UK-I

Angelini: off-label discussion at meetings, disparaging EMA comments, and portal slide compliance failures (Ontozry) | AUTH/3916/5/24

Ex-employee complaint about Ontozry meetings. Panel found off-label promotion (incl PEG administration and monotherapy advocacy), references to EMA, and multiple certification/PI/AE statement…

2008
CASE
Gamble

Roche and GlaxoSmithKline v Sanofi-Aventis and Procter & Gamble (Actonel exhibition panel): no breach

Competitors alleged an Actonel exhibition panel used out-of-licence safety data and downplayed SPC GI warnings. The Panel found the panel clearly related…

2008
CASE
AUTH/2107/3/08 Johnson

AUTH/2107/3/08: Baxter Healthcare v Johnson & Johnson Wound Management – Quixil promotion and aprotinin (Trasylol) safety alert

Baxter alleged Johnson & Johnson used the Trasylol (aprotinin) safety alert to promote Quixil in a misleading way. The Panel found briefing…

2008
CASE
AUTH/2157/8/08 Sanofi

Sanofi-Aventis: Acomplia leavepiece found misleading in its summary of NICE guidance and HbA1c messaging (AUTH/2157/8/08)

A leavepiece for Acomplia was ruled misleading for implying broader NICE approval than guidance allowed, altering the emphasis of NICE wording on…

2008
CASE
AUTH/2142/7/08 Pfizer

AUTH/2142/7/08: GlaxoSmithKline Consumer Healthcare v Pfizer – Champix detail aid

GSK challenged Pfizer’s Champix detail aid claims on quit rates, NNT, cost-effectiveness and safety information. The Panel found the data were presented…

2008
CASE
AUTH/2131/6/08 Grünenthal ⭐ Case of the Week

AUTH/2131/6/08: Community pharmacist v GrΓΌnenthal Ltd – interim data used to support comparative claims for Versatis

A pharmacist challenged comparative efficacy and tolerability claims for Versatis versus pregabalin/gabapentin. The Panel found interim data and SPC references did not…

2008
CASE
ProStrakan

ProStrakan breach for β€˜rapid relief from 10 minutes’ claim for Abstral

Cephalon challenged ProStrakan’s claim that Abstral provided rapid relief from 10 minutes. The Panel found the claim inconsistent with the Abstral SPC,…

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