PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3783/6/23 Moderna

Moderna: Madrid β€œadvisory board” ruled promotional; unlicensed/off-SPC vaccine content and inducement concerns (AUTH/3783/6/23)

Global advisory board in Madrid with a UK HCP was ruled not genuine. Panel found promotion of an investigational RSV vaccine and…

2023
CASE
AUTH/3855/11/23 Bayer

AUTH/3855/11/23: Complainant v Bayer (Google search access to HCP portal PDFs) – No breach

Complaint alleged Google searches allowed public access to Bayer β€œadvertisements” for medicines. Panel found documents were non-promotional or appropriately gated for HCPs.…

2023
CASE
AUTH/3826/09/23 GlaxoSmithKline

AUTH/3826/09/23: Ex-contractor v GSK β€” allegations of falsified/duplicated rep calls in CRM (No breach)

Ex-contractor alleged GSK hospital reps duplicated/falsified CRM call records and management knew. Referee said call frequency aspect was in scope, but Panel…

2024
CASE
AUTH/3917/6/24 Jazz ⭐ Case of the Week

Jazz Pharmaceuticals: Epidyolex HCP videos ruled misleading due to omitted hepatic contraindication and dose adjustment/discontinuation guidance (AUTH/3917/6/24)

Two Jazz-funded promotional/educational HCP videos for Epidyolex omitted key SPC liver contraindication and management guidance for concomitant valproate use. PMCPA found misleading…

2021
CASE
AstraZeneca

AstraZeneca corporate medicines webpage: inaccurate black triangle status breached Clause 26.2

A clinician complained that AstraZeneca’s public corporate medicines list showed incorrect/missing black triangle symbols and omitted Imjudo. The Panel found a breach…

Teva ⭐ Case of the Week

Teva UK Ltd: Guidelines in Practice insert on switching to CFC-free beclometasone inhalers (Qvar) found misleading and promotional

A GP challenged a Teva-supported insert distributed with Guidelines in Practice. The Panel found it was effectively a paid promotional insert for…

2008
CASE
GlaxoSmithKline

GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol placement

An anonymous GSK employee challenged a diabetes service partnership with a primary healthcare service company. A voicemail and contract implied funding was…

2008
CASE
Pfizer

Pfizer: Toviaz journal advertisementsβ€”misleading comparative efficacy claims vs tolterodine ER

A GP challenged Pfizer’s Toviaz ads comparing fesoterodine 8mg with tolterodine ER. The PMCPA found the comparative claims misleading and unsubstantiated, and…

2008
CASE
AUTH/2143/7/08 Syner-Med

Syner-Med detail aid ruled misleading on Ferinject dosing claims (AUTH/2143/7/08)

A nurse alleged she was told Ferinject was safe and could be given as 1,000mg in 15 minutes. The Panel found insufficient…

2008
CASE
AUTH/2123/5/08 Sandoz

AUTH/2123/5/08: General practitioner v Sandoz – promotional email sent via agency (no breach)

A GP complained about large promotional emails sent on Sandoz’s behalf. The Panel found the email was promotional but could not determine…

2009
CASE
AUTH/2208/2/09 Gilead Sciences ⭐ Case of the Week

AUTH/2208/2/09: Health professional v Gilead Sciences – unsolicited email about fellowship programme (no breach)

A health professional complained about an unsolicited email advertising a Gilead fellowship programme. The Panel found the email was non-promotional and ruled…

2009
CASE
AUTH/2199/1/09 Roche Products

Novartis v Roche: Bondronat leavepieceβ€”misleading indirect comparisons and renal safety messaging (AUTH/2199/1/09)

Roche’s Bondronat leavepiece was ruled misleading for indirect cross-trial graphs, exaggerated β€œrenal safety reassurance” claims, and unclear interim poster data. Multiple Clause…

2008
CASE
AUTH/2184/11/08 Pfizer

Pfizer: Lipitor journal ad – economic modelling percentages presented as clinical absolutes (AUTH/2184/11/08)

A Lipitor journal ad cited economic modelling (β€œ37%” vs β€œ82%”) on cholesterol target attainment. PMCPA found the bold percentages misleading and not…

2008
CASE
AUTH/2174/10/08 Merck Serono

AUTH/2174/10/08: Anonymous v Merck Serono β€” fertility nurse meeting hospitality and alleged off-label concerns (No breach)

Anonymous complaint alleged inappropriate entertainment/hospitality, biased sponsorship of delegates, and suspected off-label selling of Pergoveris at a fertility nurse meeting. PMCPA ruled…

2008
CASE
AUTH/2158/8/08 Sanofi

AUTH/2158/8/08: Pharmacist v Sanofi-Aventis (Acomplia reply-paid card fulfilment) – No breach

A pharmacist said Sanofi-Aventis didn’t fulfil a reply-paid card request for Acomplia clinical papers and promotional items. Panel and Appeal Board found…

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