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A HCP alleged GSK repeatedly breached the same Code clause and therefore breached an earlier undertaking. The Panel ruled a breach of…
A senior AstraZeneca global employee posted a LinkedIn update linking to a vaccine efficacy press release pre-authorisation. UK employees βlikedβ it, amplifying…
LEOβs Protopic HCP webpage breached the Code for an image implying no need for sun precautions and for a maintenance-therapy flare-delay graph…
Employee complaint about field-force instructions during Covid. Panel found a repβs hospital-access email and a managerβs team-wide response fell below standards, breaching…
Anonymous HCP alleged GW promoted medicines/pipeline to patients/public at a ketogenic diet symposium. Panel found no evidence of public exposure or medicine…
A health professional said Sixmo materials depicting patients as puppets were derogatory and ignored market research feedback. PMCPA found the campaign unlikely…
PMCPA found Saxenda HCP leavepiece omitted the 12βweek 5% weight-loss stopping rule from the indication and main body, and PI was inconsistent…
Gileadβs HIV.eu HCP site briefly remained accessible after βvisit patient siteβ failed. Panel found promotional HCP content likely visible to the public…
Anonymous HCP said Ocrevus website claim βgenerally well toleratedβ was misleading given serious/fatal AEs in SPC. Panel found the claim sufficiently qualified…
Complaint alleged disguised promotion of MSDβs chickenpox vaccine via Politico London Playbook and stopthespots.co.uk. Panel ruled no breach (Clauses 3.6, 5.1) as…
PMCPA found a Clause 5.1 breach after a UK-based AstraZeneca Global employee βlikedβ a Reuters/LinkedIn post about Evusheld before UK authorisation. Other…
Complaint alleged Trulicity email claims were unclear on comparator, patient details and statistical significance, and that a secondary endpoint (weight) was presented…
A P3 Pharmacy interview featuring Teva content was ruled promotional. The article lacked PI, AE reporting statement, certification and Ajovyβs black triangle,…
ABN slide deck and summary for a natalizumab biosimilar were ruled to go beyond permitted advance budgetary notification and amount to pre-authorisation…
A UK senior employee βlikedβ a global corporate LinkedIn post linking to product milestone news. The Panel said this proactively disseminated promotional…
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