Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

ViiV Healthcare voluntary admission: Triumeq journal advertising exceeded 2-page limit (AUTH/2753/3/15)

ViiV admitted a February 2015 journal issue carried a 2-page Triumeq ad plus a belly band wrap, exceeding…

8 Mar 2026

Baxter voluntary admission: representative did not sit ABPI exam within first year (AUTH/2832/4/16)

Baxter admitted a representative did not take all required ABPI representative exam modules within 12 months of starting.…

8 Mar 2026

AUTH/2888/11/16: Nurse v Napp β€” Remsima switch email found misleading and potentially offensive

A nurse complained about a Remsima switch email. PMCPA found an exaggerated UK-wide β€œre-investing savings” claim was misleading/unsubstantiated…

8 Mar 2026

AUTH/2070/11/07, AUTH/2072/12/07 & AUTH/2073/12/07: Anonymous v Otsuka and Bristol-Myers Squibb (Abilify) – meeting hospitality allegations (No breach)

Anonymous complaints alleged inappropriate hospitality and a β€œnexus” with organisers at a schizophrenia meeting sponsored by Otsuka and…

8 Mar 2026

AUTH/1888/9/06: Bayer voluntary admission after failing to withdraw a leaflet covered by an undertaking (BAUS conference)

Bayer admitted a leaflet that should have been withdrawn under an undertaking was still displayed at BAUS. PMCPA…

8 Mar 2026

Lilly: LinkedIn meeting advertisement found outwith the scope of the ABPI Code (AUTH/3020/2/18)

Anonymous complaint about a meeting advertised on LinkedIn. PMCPA concluded no breach because the matter was outwith the…

8 Mar 2026

GSK webinar registration page held to promote Relvar Ellipta without prescribing information (AUTH/3178/3/19)

GSK’s HCP webinar registration page about fluticasone furoate was deemed promotional for Relvar Ellipta but omitted prescribing information.…

8 Mar 2026

AUTH/3057/8/18: CCG employee v Novo Nordisk (Victoza) β€” no breach over alleged handwritten eGFR claim

CCG alleged a Novo Nordisk rep asked a receptionist to add a handwritten Victoza claim about use at…

8 Mar 2026

GSK Duac banner ad on Pulse Today: complaint about missing prescribing information (AUTH/3367/7/20) – No breach

A UK health professional said a Duac 5% Pulse Today banner was static and lacked prescribing info. GSK…

8 Mar 2026

Daiichi-Sankyo: sponsorship disclosure in third-party YouTube meeting recording (Lixiana) found unclear from the outset

A patient complained about a YouTube-hosted meeting recording mentioning Lixiana. Most allegations were not upheld, but Daiichi-Sankyo was…

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