Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/1921/11/06: Retired Hospital Doctor v Schering Health Care (LARC public advertisement) – No breach

Schering placed a LARC information feature in an M&S magazine. Complaint alleged missing progestogen safety warnings. Panel found…

8 Mar 2026

AUTH/2686/1/14: Member of the public v Bristol-Myers Squibb (Clinical Trial Disclosure – Javlor) – Out of scope / No breach

PMCPA recorded the complaint as outwith the scope of the ABPI Code (2012). No breach was found and…

8 Mar 2026

MSD wrongly attributed a transfer of value on Disclosure UK to the wrong health professional (AUTH/3141/12/18)

MSD published an incorrect Disclosure UK entry showing a health professional received congress support. Error arose from selecting…

8 Mar 2026

AUTH/2858/7/16: Health Professional v Bayer β€” alleged promotion to the public (No breach; outwith scope)

A health professional alleged promotion of a prescription medicine to the public by Bayer. The PMCPA recorded no…

8 Mar 2026

Merz v Ipsen: Dysport β€œlong-lasting effect” campaign found misleading on appeal (AUTH/3228/7/19)

After inter-company dialogue, Ipsen’s β€œDysport – a toxin with a long-lasting effect” messaging was found to imply an…

8 Mar 2026

Consilient app preview on Google Play ruled public advertising of POM (InVita D3)

Vitamin D Vitality app previews on Google Play showed InVita D3 and PI before download. Panel ruled this…

8 Mar 2026

AUTH/3491/3/21: Complainant v Sanofi β€” Suliqua off-licence promotion allegation (No breach)

Anonymous health professional alleged Sanofi promoted Suliqua for use alongside basal insulin, risking overdose. Panel found insufficient evidence…

8 Mar 2026

Britannia Pharmaceuticals: prescribing information temporarily inaccessible on APO-go website (third-party error) (AUTH/3609/2/22)

A third-party web contractor inadvertently removed APO-go prescribing information during remediation work, leaving PI inaccessible for over 24…

8 Mar 2026

CSL Vifor: Ferinject journal supplement breached Code for unqualified use of β€œsafe” (AUTH/3679/8/22)

A Ferinject promotional article in the British Journal of Cardiology used β€œsafe” in key messages without adequate qualification.…

8 Mar 2026

AUTH/3798/7/23: Bausch & Lomb voluntary admission after former agency LinkedIn post referenced Emerade (No breach)

A former creative agency posted about past work and referenced Emerade on social media. PMCPA ruled the agency…

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