Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

General Practitioner v Lilly (AUTH/2431/8/11): Legibility of prescribing information for Bydureon ad – no breach

A GP said Bydureon prescribing information was β€œincredibly difficult to read”. Panel found it was near the limit…

8 Mar 2026

AUTH/2414/6/11: Hospital Doctor v AstraZeneca – β€œTraining day research invitation” for rep capability workshop (No breach on appeal)

A doctor challenged a third‑party invitation to a paid β€œtraining day research” workshop for rep mock consultations. Panel…

8 Mar 2026

Merck Sharp & Dohme v Novo Nordisk: Victoza detail aid and misleading composite endpoint presentation (AUTH/2569/12/12)

MSD challenged a Victoza detail aid using a composite endpoint. Panel found the prominent red β€œHbA1c<7% + weight…

8 Mar 2026

Anonymous v Bayer: BJMA β€˜Annual Scientific Meeting’ sponsorship ruled mainly social, not primarily educational (AUTH/2631/8/13)

Bayer sponsored a BJMA UK meeting in Bolton (July 2013) with a stand and speaker. Panel found the…

8 Mar 2026

Amdipharm Mercury: PV follow-up call sought patient personal data without consent (AUTH/2743/12/14)

A PV associate following up a Yellow Card report asked a pharmacy for patient contact details and DOB…

8 Mar 2026

AUTH/2822/2/16: Bayer v Daiichi-Sankyo β€” Lixiana leavepiece claims on VTE initiation and 30‑day pill-burden comparison

Bayer challenged Lixiana leavepiece claims. Panel found breaches where VTE β€œinitiation” wording obscured heparin lead-in and where a…

8 Mar 2026

AUTH/2946/3/17: Anonymous consultant oncologist v Merck Serono (Erbitux) β€” no breach (representative conduct)

Anonymous oncologist alleged overly frequent contact, unannounced clinic visits, old data and failure to leave copies. Panel found…

8 Mar 2026

Wyeth v Lilly & Boehringer Ingelheim: Cymbalta detail aid implied equivalent efficacy vs venlafaxine without proof (AUTH/2061/10/07, AUTH/2062/10/07)

A Cymbalta detail aid implied duloxetine and venlafaxine XL had equivalent efficacy based on a single head-to-head study.…

8 Mar 2026

AUTH/1918/11/06: Amgen voluntary admissionβ€”Aranesp branded materials visible to the public at patient conference

Amgen admitted Aranesp (POM) branded materials were briefly displayed at a National Kidney Foundation conference accessible to patients/public.…

8 Mar 2026

AUTH/2660/11/13: Member of the public v HRA Pharma (ellaOne) – outwith scope, no breach

Complaint about clinical trial disclosure for ellaOne. PMCPA found the matter was outwith the scope of the ABPI…

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