Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Pfizer: Champix GP referral tear-off pad seen by patients promoted a POM and undermined GP prescribing (AUTH/2023/7/07)

A Champix GP referral letter pad used by smoking cessation advisers/pharmacists was handed to patients to take to…

8 Mar 2026

AUTH/2401/4/11: Anonymous v Meda – Promotion of Rhinolast (No breach; outwith scope)

PMCPA case AUTH/2401/4/11 (Anonymous v Meda) about promotion of Rhinolast. The matter was ruled outwith the scope of…

8 Mar 2026

AUTH/3288/12/19: NHS Worker v Biogen β€” alleged promotion by an MSL at a social event (No breach)

Anonymous NHS worker alleged a Biogen MSL promoted Tysabri to an MS patient at a wedding. Panel found…

8 Mar 2026

AUTH/3381/9/20: Boehringer Ingelheim – Trajenta digital banner ad (no breach)

Complaint about Trajenta online banner claims (β€œbroad range”, β€œunique convenience”) and legibility of prescribing info link. Panel found…

8 Mar 2026

AUTH/3520/6/21: NHS commissioning manager v Sanofi (flu vaccine promotion/availability) – No breach

Complaint about Sanofi’s flu vaccine ordering communications and a 30% QIVe dose reduction (with QIVr as an alternative).…

8 Mar 2026

Stallergenes Greer: LinkedIn post naming POM brands ruled promotion to the public (AUTH/3570/10/21)

A corporate LinkedIn post named brands and an indication for a newly authorised SLIT tablet. PMCPA ruled this…

8 Mar 2026

Novartis breached Code over Kesimpta SMC β€œapproval” stamp and UK digital ad (missing β€˜adult’ + NI prescribing info) (AUTH/3643/5/22)

Kesimpta promo webpage implied unrestricted SMC approval (restriction not in immediate view). A UK HCP banner ad omitted…

8 Mar 2026

AUTH/3759/4/23: Boehringer Ingelheim clinical trial recruitment flyer at BSG Conference 2023 – No breach

Anonymous complaint alleged a Phase 2/3 sarcoma trial flyer in conference bags was pre-licence promotion and inappropriately distributed.…

8 Mar 2026

AUTH/3790/7/23: Ex-employee v Moderna (preprint data in presentations) β€” No breach

Anonymous ex-employee alleged Moderna misused preprint vaccine effectiveness data, cherry-picked graphs and sought UK contract advantage via JCVI…

8 Mar 2026

Eli Lilly: Sponsored breast cancer editorial promoted via Facebook/Instagram ads reached the public (Clause 26) and lacked clear sponsorship at the outset

A medical publisher’s β€œSponsored” Facebook ad linked to a Lilly-funded breast cancer article. The Panel found disguised promotion,…

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