PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

Janssen

Janssen-Cilag: Risperdal Consta ad implied use in under-18s via imagery and β€œPrescribe early” strapline

A Risperdal Consta journal ad showing a lone female in a playground with a doll and the line β€œPrescribe early” was ruled…

2006
CASE
AUTH/1897/10/06 Janssen

Anonymous v Janssen-Cilag (AUTH/1897/10/06): Dubai meeting hospitality complaint – no breach

Anonymous alleged inappropriate hospitality linked to a Dubai South Asian Forum meeting. Janssen-Cilag funded 14 doctors via educational grants (travel, hotel, registration).…

2007
CASE
AUTH/1974/3/07 Merck Sharp & Dohme

AUTH/1974/3/07: Employees v Merck Sharp & Dohme – DEXA service allegations (no breach) and call-rate objectives (breach of Clause 15.9)

Anonymous employees alleged MSD misled the PMCPA about a DEXA placement initiative and raised concerns about rep call-rate targets. No breach for…

2007
CASE
AUTH/1961/2/07 Serono

AUTH/1961/2/07: Anonymous consultant gynaecologist v Serono (international meeting sponsorship) – No breach

Complaint alleged Serono’s international conference invitations were a non-transparent inducement to prescribe. Panel found no evidence of inappropriate hospitality or delegate selection;…

2006
CASE
AUTH/1933/12/06 GlaxoSmithKline ⭐ Case of the Week

AUTH/1933/12/06 & AUTH/1934/12/06: Bonviva leavepiece and β€œ62% vertebral fracture reduction” claim (Roche/GSK) – appeal upheld, no breach

PCT prescribing advisor challenged a Bonviva leavepiece using 62% vertebral fracture reduction data from a 2.5mg daily study in a 150mg monthly…

2006
CASE
AUTH/1906/10/06 Servier

Servier: hospital access training slides seen as encouraging β€œpredatory” behaviour (AUTH/1906/10/06)

PMCPA raised a Paragraph 17 case after seeing Servier training slides on accessing hospital staff. The Panel said the slides encouraged inappropriate…

2006
CASE
AUTH/1882/8/06 Sanofi

AUTH/1882/8/06: General Practitioner v Sanofi-Aventis – Acomplia (rimonabant) MIMS page tag ruled an advertisement

A detachable MIMS page tag showing only the brand name Acomplia was ruled to be an advertisement, not a promotional aid, so…

2017
CASE
AUTH/3001/12/17 Sunovion

AUTH/3001/12/17: Director v Sunovion (Latuda) β€” Clinical trial disclosure

PMCPA case AUTH/3001/12/17 (Director v Sunovion) concerning clinical trial disclosure for Latuda. The case was found to be out of scope of…

2017
CASE
AUTH/2998/12/17 Eli Lilly

AUTH/2998/12/17 – Director v Lilly (Cyramza): Clinical trial disclosure – no breach (outwith scope)

PMCPA case AUTH/2998/12/17 (Director v Lilly) concerning clinical trial disclosure for Cyramza. The matter was found to be outwith the scope of…

2014
CASE
AUTH/2695/1/14 Sanofi ⭐ Case of the Week

AUTH/2695/1/14: Member of the public v Sanofi (Lyxumia) β€” outwith scope, no breach

A public complaint about clinical trial disclosure for Lyxumia was ruled outwith the scope of the ABPI Code (2012). No case report…

2013
CASE
AUTH/2658/11/13 UCB

AUTH/2658/11/13 – Member of the public v UCB (Cimzia): clinical trial disclosure complaint found outwith scope (No breach)

A member of the public complained to the PMCPA about clinical trial disclosure for Cimzia. The matter was deemed outwith the scope…

2006
CASE
AUTH/1846/6/06 Merck Sharp & Dohme

AUTH/1846/6/06: Ex-employee complaint about internal memos and PDM briefing (Merck Sharp & Dohme) – No breach

Former employee challenged MSD internal memos about an audit protocol and a field-force briefing on Schering-Plough PDMs. Panel found the communications were…

2006
CASE
AUTH/1794/2/06 Ipsen

AUTH/1794/2/06: Men’s health physician/GP v Ipsen (Decapeptyl) – no breach over β€œadvanced” prostate cancer wording

A GP alleged an Ipsen rep implied Decapeptyl could be used beyond its licence by describing use when cancer had spread beyond…

2007
CASE
AUTH/2025/7/07 Napp Pharmaceuticals

AUTH/2025/7/07: GP Registrar v Napp – BuTrans promotion in a care home and audience mismatch

A GP complained after a care home duty manager asked for BuTrans. PMCPA found no public advertising breach, but ruled the leavepiece…

2006
CASE
AUTH/1805/3/06 Lundbeck ⭐ Case of the Week

Lundbeck: Cipralex cost comparison bar chart found misleading (AUTH/1805/3/06)

A GP complained that a Cipralex cost bar chart implied generic competitor prices but actually used branded prices. The Panel said the…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training