PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2015
CASE
AUTH/2788/8/15 Pfizer

Prescribing Adviser v Pfizer (AUTH/2788/8/15) – Paying for a Lyrica switch

PMCPA case AUTH/2788/8/15: complaint about paying for a Lyrica switch. Outcome: No breach; matter considered outwith the scope of the Code.

2014
CASE
AUTH/2686/1/14 Bristol-Myers Squibb ⭐ Case of the Week

AUTH/2686/1/14: Member of the public v Bristol-Myers Squibb (Clinical Trial Disclosure – Javlor) – Out of scope / No breach

PMCPA recorded the complaint as outwith the scope of the ABPI Code (2012). No breach was found and no case report was…

2019
CASE
AUTH/3230/7/19 GlaxoSmithKline

GSK breach over Zejula pipeline tweet on public Twitter feed (AUTH/3230/7/19)

GSK’s corporate Twitter shared Zejula trial/regulatory updates in a Q2 results thread. PMCPA said the tweet was accessible to the public and…

2006
CASE
AUTH/1835/5/06 Recordati Pharmaceuticals

AUTH/1835/5/06: GP v Recordati β€” Rep-created appointment letter ruled promotional and uncertified

A GP complained about a rep’s non-headed letter seeking an appointment but making efficacy/price claims. PMCPA ruled it was promotional, uncertified and…

2019
CASE
AUTH/3225/7/19 UCB Pharma

UCB breach: BMJ website β€˜tile’ for Viridal omitted non-proprietary name and was not certified (AUTH/3225/7/19)

A BMJ-hosted promotional β€˜tile’ for Viridal showed the brand name without the non-proprietary name and lacked certification. UCB said an agency published…

Galderma

Leo v Galderma: β€˜Dear Doctor’ letter for Silkisβ€”claims on comparable efficacy, cosmetic acceptability and β€œcost effective” found misleading

Galderma’s GP letter promoting Silkis as an alternative to Dovonex used broad claims on steroid comparability, cosmetic acceptability and β€œcost effective”. Panel…

2018
CASE
AUTH/3141/12/18 Merck Sharp & Dohme ⭐ Case of the Week

MSD wrongly attributed a transfer of value on Disclosure UK to the wrong health professional (AUTH/3141/12/18)

MSD published an incorrect Disclosure UK entry showing a health professional received congress support. Error arose from selecting the wrong person with…

2006
CASE
AUTH/1916/11/06 Janssen

AUTH/1916/11/06: Janssen-Cilag memory stick offer linked to rep visit (No breach)

A PCT medicines management head complained about a reply card offering a branded memory stick if they booked a rep visit. Panel…

Serono

Serono breached Clause 15.4 after internal call-rate document implied up to 9 unsolicited visits per year

Anonymous complaint about Serono rep call-rate targets. A typo in an β€œActivity Standards” document implied 3 calls per cycle (3 cycles/year), potentially…

2008
CASE
AUTH/2145/7/08 Guerbet

AUTH/2145/7/08: GE Healthcare v Guerbet β€” Website information found out of scope (no breach)

Intercompany complaint about information on a website. The PMCPA found the matter outwith the scope of the Code, so no breach was…

2011
CASE
AUTH/2396/3/11 Chiesi

AUTH/2396/3/11: Anonymous GP v Chiesi β€” Product standardization programme in Northern Ireland (No breach; outwith scope)

Anonymous GP complaint about a product standardization programme in Northern Ireland. Case did not go before the Panel; programme already withdrawn. No…

2016
CASE
AUTH/2858/7/16 Bayer ⭐ Case of the Week

AUTH/2858/7/16: Health Professional v Bayer β€” alleged promotion to the public (No breach; outwith scope)

A health professional alleged promotion of a prescription medicine to the public by Bayer. The PMCPA recorded no breach and found the…

2015
CASE
Alliance

Alliance Pharmaceuticals: LinkedIn launch post and press release ruled promotion of POM to the public (Xonvea)

A LinkedIn launch post and linked press release for Xonvea were found to include product claims and be disseminated to the public,…

2015
CASE
Merck Sharp & Dohme

Takeda v Merck Sharp & Dohme: outdated leavepiece used after withdrawal undertaking (black triangle error)

MSD gave an inter-company undertaking to withdraw materials wrongly showing alogliptin with a black triangle, but an outdated Januvia leavepiece was still…

2019
CASE
Otsuka

Otsuka Europe & Otsuka UK: voluntary admission over prescribing information discrepancies (Abilify, Abilify Maintena, Jinarc, Samsca)

Otsuka voluntarily admitted errors/omissions in prescribing information across four medicines. PMCPA found breaches focused on Samsca PI being inconsistent with the SPC,…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training