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Two online press releases about investigational ASTX727 were circulated to UK outlets. Panel found misleading, unsubstantiated study claims and failure to maintain…
A senior employeeβs LinkedIn comment praising Strivit D3 (βlicensed, prescribed, kosher and halalβ) was ruled to be public promotion of a prescription-only…
Complaint about Saxenda promotion at a medical aesthetics exhibition. Appeal Board ruled no public promotion (Clause 26.1) and no Clause 2 breach,…
Anonymous NHS intensivist challenged BPL comments in Daily Mail/Telegraph and LinkedIn about unlicensed βhyperimmuneβ Covid-19 shots. Panel found no breach (narrowly, no…
Employee complaint alleged data concealment and other issues. Panel found breaches only for using two training items outside approval dates and an…
Novartis self-reported after a representative discussed CHMP wording for unlicensed Piqray with two clinicians. Panel ruled this was pre-authorisation promotion and a…
Complaint said an Ozempic promotional email implied use in all type 2 diabetes patients because βadultsβ appeared later in small text. Panel…
A health professional complained a Beovu journal ad lacked safety information given post-marketing retinal vasculitis/occlusion concerns. Panel found prescribing info covered key…
Employee complaint about Toujeo Coach webinar invite emails (copy/paste template, tracking numbers sent, alleged reminder emails). Panel found no evidence of non-compliance…
Complaint alleged off-licence promotion and inadequate safety info in an Invokana CREDENCE webinar/video. Panel initially found a misleading dosing slide, but Appeal…
Anonymous HCP alleged off-licence promotion after an APC formulary listed Suliqua for use with basal insulin. Panel found no evidence Sanofi influenced…
Tevaβs HCP and education websites were ruled promotional in parts. Breaches included missing prominent PI/AE signposting online, missing PI for some products,…
A senior BMS UK employee βlikedβ a US colleagueβs LinkedIn post that linked (via Twitter) to a US press release naming Opdivo…
Lilly alleged Novo Nordiskβs GLP-1RA CVOT slide deck misled HCPs by inviting comparisons and omitting primary vs secondary prevention context. Panel and…
Two AstraZeneca press releases described its COVID-19 vaccine as βsafeβ and presented efficacy as relative risk reduction without absolute risk context. PMCPA…
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