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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Cephalon’s internal congress feedback note described “clubbing” and late-night bars with HCPs and urged “lets make sure they start Rxing now!”. PMCPA…
Anonymous GP alleged a sponsored contraception update was disguised promotion and that a Bayer representative bullied delegates. Panel found sponsorship was clear…
Bayer posted two product-specific tweets about Levitra and Sativex from press release headlines. The tweets were not certified and were accessible to…
Novo Nordisk’s NovoSeven leavepiece claimed cost-effectiveness vs FEIBA using older efficacy inputs. PMCPA ruled the claim didn’t reflect the totality of evidence…
BMJ analysis suggested Shire had unreported EUCTR trial results. PMCPA found the trials were out of UK Code scope or results were…
Cephalon discovered an interim medical adviser who certified ~45 promotional items was not GMC registered. PMCPA found a breach of Clause 14.1…
A GP challenged a Trajenta launch press release claiming “class-comparable efficacy”. PMCPA ruled the indirect SPC-based comparison was misleading, unsubstantiated and exaggerated.…
PMCPA case AUTH/3120/11/18 (Director v Shire) about clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…
PMCPA case AUTH/3077/9/18 (Otsuka UK) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016). No…
A patient received a survey invite from a market research agency after registering on a Rebif support site. She alleged improper sharing…
Anonymous neurologist alleged Zonegran promotion implied use in overweight epileptics. PMCPA found the detail aid misleading on weight effects, exaggerating properties and…
A pharmacist challenged GSK claims that Seretide was “priced competitively” and could help NHS QIPP targets. The PMCPA Panel found both claims…
Vifor left two website press releases live containing a Ferinject claim previously ruled misleading about hypersensitivity. PMCPA found a breach of undertaking…
GSK alleged Chiesi promoted Fostair for COPD before UK authorisation via an ATS symposium and a sponsored journal. PMCPA found off-label promotion,…
Anonymous NHS HCPs complained about excessive hospitality at an ISU meeting in Belfast (5-star venue, golf, gala dinner). For Recordati, PMCPA found…
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