PMCPA Case Library

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1,930 cases found

08
Mar 2026
2008 Code Syner-Med

Syner-Med ruled in breach over misleading Ferinject dosing and comparative infusion-time claims

A freelance medical writer challenged Ferinject materials used at a renal meeting. The Panel found misleading dosing presentation and misleading CosmoFer comparisons,…

08
Mar 2026
2008 Code Pfizer Clause 2 Clause 4 Clause 7 Clause 9

Pfizer Toviaz journal advertisements: misleading comparative efficacy claims vs tolterodine ER

A GP challenged Pfizer’s Toviaz ads comparing fesoterodine 8mg with tolterodine ER 4mg. The PMCPA ruled the comparative claims misleading and unsubstantiated,…

08
Mar 2026
2008 Code Sanofi-Aventis

Sanofi-Aventis: Plavix promotion misleadingly linked REACH registry to Plavix use (AUTH/2146/7/08)

A primary care trust chief pharmacist complained that a representative and materials implied the REACH registry supported Plavix use. The Panel ruled…

08
Mar 2026
2008 Code Sanofi Pasteur MSD Clause 2 Clause 9

AUTH/2147/7/08: GlaxoSmithKline v Sanofi Pasteur MSD – Gardasil press release and PR agency emails

A Gardasil press release and related PR emails after the UK HPV tender were ruled misleading and exaggerated, including superiority and “vaccine…

08
Mar 2026
2008 Code Trinity-Chiesi Pharmaceuticals

AUTH/2148/7/08 AstraZeneca v Trinity-Chiesi: Fostair cost comparison chart (no breach)

AstraZeneca challenged Trinity-Chiesi’s Fostair cost comparison chart as incomplete and misleading versus Symbicort and Seretide. The Panel found the chart acceptable in…

08
Mar 2026
2008 Code Syner-Med Clause 6 Clause 15

Syner-Med: Ferinject promotional materials at British Renal Society meeting found misleading and missing required information (AUTH/2149/8/08)

A freelance medical writer challenged Ferinject materials used at a renal meeting. The Panel ruled claims about dosing and infusion-time comparisons misleading,…

08
Mar 2026
2008 Code Pfizer Clause 7.2 Clause 7.4 Clause 9.1

Pfizer: Toviaz journal advertisements—misleading comparative efficacy claims vs tolterodine ER

A GP challenged Pfizer’s Toviaz ads comparing fesoterodine 8mg with tolterodine ER. The PMCPA found the comparative claims misleading and unsubstantiated, and…

08
Mar 2026
2008 Code Sanofi-Aventis Clause 7

AUTH/2152/8/08: Novo Nordisk v Sanofi-Aventis – Promotion of Lantus (mailer and leavepieces)

Complaint about Lantus promotional materials. Panel ruled multiple presentations of comparative dosing/weight data were misleading due to context and incomplete disclosure, breaching…

08
Mar 2026
2008 Code Gamble Pharmaceuticals UK Procter Clause 7 Clause 10

AUTH/2153/8/08: Actonel leavepiece and use of draft NICE recommendations (Procter & Gamble)

A pharmacist challenged an Actonel leavepiece citing NICE July 2008. The Panel found the title and quotations misleading, including an unbalanced risedronate…

08
Mar 2026
2008 Code Sanofi Pasteur MSD Clause 9.1

AUTH/2156/8/08: GlaxoSmithKline v Sanofi Pasteur MSD – Gardasil letter to health professionals

A letter about the UK HPV vaccine tender was ruled promotional for Gardasil, lacked prescribing information and adverse event reporting guidance, and…

08
Mar 2026
2008 Code Sanofi-Aventis

Sanofi-Aventis: Acomplia leavepiece found misleading in its summary of NICE guidance and HbA1c messaging (AUTH/2157/8/08)

A leavepiece for Acomplia was ruled misleading for implying broader NICE approval than guidance allowed, altering the emphasis of NICE wording on…

08
Mar 2026
2008 Code Bristol-Myers Squibb Pharmaceuticals Otsuka Pharmaceuticals

AUTH/2159/8/08 and AUTH/2166/9/08: Anonymous v Bristol-Myers Squibb and Otsuka (alleged inappropriate hospitality) – No breach

Anonymous complainants alleged inappropriate hospitality at a psychiatrists’ meeting sponsored by Bristol-Myers Squibb and Otsuka. The Panel found the meeting’s purpose was…

08
Mar 2026
2008 Code Chugai Pharma UK Roche Products Clause 9.1 Clause 20.2

Roche and Chugai voluntary admission: tocilizumab media release claims of superiority over methotrexate

Roche and Chugai voluntarily admitted a UK media release about unlicensed tocilizumab could be factually incorrect when read alone. The Panel found…

08
Mar 2026
2008 Code Chugai Pharma Europe Roche Products Clause 2 Clause 8

Wyeth v Roche and Chugai: press statements about unlicensed Actemra (tocilizumab) found misleading and disparaging

Wyeth challenged Roche/Chugai media claims about unlicensed tocilizumab. The Panel ruled several claims misleading, unsubstantiated and exaggerated, and one statement disparaging anti‑TNF…

08
Mar 2026
2008 Code Galen

AUTH/2162/8/08 ProStrakan v Galen: Promotion of Calceos (taste, adherence and fracture-risk claims)

A competitor complaint upheld that a Calceos leavepiece misleadingly implied taste-driven preference, long-term adherence and fracture-risk benefits, and used references that did…

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