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A pharmacist challenged the strapline “Reflux super-suppressant” in a BMJ advert for Gaviscon Advance. The Panel found it implied unsubstantiated general superiority…
A GP complained that he continued to receive promotional emails after opting out. A third-party agency failed to remove his details, and…
A subcontracted media advisor altered and distributed an unauthorised Pradaxa press release that appeared to be from Lifeblood and misused quotations. The…
Allergan challenged Xeomin promotional claims in a BMJ ad, leavepiece and conference stand panels. The Panel ruled some claims misleading about complexing…
An ex-employee alleged a Nebido BMJ ad implied men would become attractive to younger women (unlicensed). The Panel found the imagery reflected…
Complaint alleged Roche used a TV newsreader as co-chair to attract delegates, provided hospitality to an unqualified lay person, and promoted MabThera…
A pharmacist challenged a Lyrinel XL ad’s “Gets our vote” imagery. The Panel found the illustration exaggerated satisfaction by ignoring discontinuations and…
A primary care trust chief pharmacist questioned whether a Champix ad in the Health Service Journal could be seen by non-health professionals.…
A GP challenged a Teva-supported insert distributed with Guidelines in Practice. The Panel found it was effectively a paid promotional insert for…
Two anonymous Teva representatives alleged excessive call-rate targets and bonus-linked activity created indirect pressure to breach the Code. The Panel found briefing/instructions…
A GP challenged a Takeda promotional leavepiece for pioglitazone that presented benefits as relative risk reduction but harms as absolute risk. The…
A hospital pharmacist complained about a Pfizer-authorised letter asking hospitals to add Ecalta and Celsentri to electronic prescribing/dispensing systems. The Panel ruled…
Competitors alleged an Actonel exhibition panel used out-of-licence safety data and downplayed SPC GI warnings. The Panel found the panel clearly related…
A PCT pharmacist alleged a Teva-supported supplement about switching to CFC-free beclometasone inhalers was disguised promotion for Qvar. The Panel ruled Teva’s…
A hospital pharmacy manager complained about a Recordati letter for Tradorec XL citing MHRA advice on brand prescribing and substitution. The Panel…
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