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1,930 cases found

2009
CASE
2008 Code AstraZeneca Clause 9.1 Clause 18.1 Clause 18.2

AstraZeneca Arimidex mailing: magnetic “word” enclosure ruled a promotional aid and demeaning (AUTH/2196/1/09)

An oncologist complained about “magnetic words” enclosed with an Arimidex mailing. The Panel said it was a promotional aid, not relevant to…

2009
CASE
2008 Code MASTA Clause 9.1 Clause 15.1 Clause 15.2

AUTH/2197/1/09: Sanofi Pasteur MSD v MASTA — Unsolicited ‘Epaxal costings’ promotional email and inadequate Code training

A MASTA rep sent an unapproved promotional email about Epaxal without prescribing info. Follow-up “training” pointed staff to an out-of-date Code and…

2009
CASE
2008 Code Roche Products Clause 7.2 Clause 7.3 Clause 7.4 Clause 7.8 Clause 7.10 Clause 9.1

Novartis v Roche: Bondronat leavepiece—misleading indirect comparisons and renal safety messaging (AUTH/2199/1/09)

Roche’s Bondronat leavepiece was ruled misleading for indirect cross-trial graphs, exaggerated “renal safety reassurance” claims, and unclear interim poster data. Multiple Clause…

2008
CASE
2008 Code Novartis Pharmaceuticals UK Clause 2 Clause 9.1 Clause 22.2

AstraZeneca v Novartis: Femara press release headline overstated overall survival benefit

Novartis’ UK press release headline implied an overall survival benefit for Femara vs tamoxifen despite non-significant ITT results (p=0.08) and insufficient caveats…

2009
CASE
2008 Code Novo Nordisk Clause 2 Clause 3.1 Clause 9.1 Clause 22.1 Clause 22.2

Lilly v Novo Nordisk: The Times diabetes supplement and pre-licence promotion of liraglutide (AUTH/2202/1/09)

Novo Nordisk-funded Times supplement included interview claims about liraglutide trial benefits before approval. Panel found public promotion, lack of due diligence and…

2009
CASE
2008 Code Pfizer

Pfizer Champix ad: superiority claim vs NRT ruled misleading due to lack of study context (AUTH/2203/1/09)

A Champix journal ad claimed significantly greater quit success vs NiQuitin patch. PMCPA ruled the claim misleading because the ad didn’t explain…

2009
CASE
2008 Code AstraZeneca

AstraZeneca breached Clause 9.5 by referencing the MHRA in a Zoladex journal advertisement (AUTH/2204/1/09)

MHRA complained that a Zoladex (goserelin) journal ad referenced the MHRA. The Panel ruled this breached Clause 9.5 (no exemption applied). AstraZeneca…

2008
CASE
2008 Code AstraZeneca Clause 3.2 Clause 4.1 Clause 7.2 Clause 7.4 Clause 7.9 Clause 7.10 Clause 9.1 Clause 14.1

AstraZeneca voluntary admission: uncertified Crestor promotional email with misleading dosing and comparative claims

A dispensing account manager sent an unapproved promotional Crestor email with inaccurate dosing and exaggerated efficacy/tolerability claims, plus unapproved slides and no…

2008
CASE
2008 Code Novo Nordisk

Novo Nordisk diabetes supplement in The Times ruled to be pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included trial claims about unapproved liraglutide. The PMCPA ruled it promoted…

2008
CASE
2008 Code Pfizer Clause 7

Pfizer Champix journal ad: superiority claim vs NRT ruled misleading due to lack of study design context

A Champix journal ad claimed significantly greater quit success vs an NRT patch. The PMCPA Panel ruled the claim misleading because the…

2008
CASE
2008 Code AstraZeneca Clause 9.5

AstraZeneca Zoladex journal advertisement: prohibited reference to the MHRA

The MHRA complained that a Zoladex journal advertisement referenced the MHRA. The Panel ruled this breached Clause 9.5 because the MHRA had…

2008
CASE
2008 Code AstraZeneca Clause 9

AstraZeneca voluntary admission: uncertified promotional email for Crestor with misleading claims

AstraZeneca self-reported an uncertified promotional email about Crestor sent to a dispensing practice. The email lacked prescribing information and included misleading, exaggerated…

2009
CASE
2008 Code Novartis Pharmaceuticals UK Clause 2

AUTH/2201/1/09: AstraZeneca v Novartis – Femara press release and overall survival claim

AstraZeneca challenged a Novartis UK press release headline implying an overall survival benefit for Femara vs tamoxifen. The Panel ruled the headline…

2008
CASE
2008 Code Novo Nordisk

Novo Nordisk diabetes supplement in The Times: pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included an interview describing liraglutide trial benefits. The PMCPA ruled this…

2009
CASE
2008 Code Pfizer Clause 7

AUTH/2203/1/09: Johnson & Johnson v Pfizer – Champix journal advertisement claim vs NRT ruled misleading

A Champix journal ad claimed significantly greater quit success vs NiQuitin CQ Clear at 12 weeks. The Panel ruled the claim misleading…

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