AUTH/2777/7/15: Anonymous (non-contactable) v Sanofi — business cards with brand name in job title (No breach) | PMCPA Case

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Key facts

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Case number	AUTH/2777/7/15
Complainant	Anonymous, non-contactable
Company	Sanofi
Material	Representatives’ business cards
Product referenced	Clexane (enoxaparin)
Main issue	Brand name on business card and alleged absence of prescribing information
Clause(s) considered	Clause 4.1
Decision	No breach
Complaint received	3 July 2015
Case completed	22 July 2015
Appeal	No appeal
Applicable Code year	2015

Reviewed by Dr Anzal Qurbain (FFPM) — ABPI Final Signatory

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An anonymous, non-contactable complainant alleged Sanofi key account managers’ (KAMs) business cards breached the Code because they featured a medicine brand name and lacked prescribing information.
The complainant asserted the non-proprietary name was included; Sanofi said it was not.
The cards showed the company name/logo, the KAM’s name, and the job title “Clexane Key Account Manager”, plus contact details.
The Authority asked Sanofi to respond in relation to Clause 4.1.

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