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PMCPA Case

AUTH/2511/6/12: Anonymous v Novartis — Tweets for press releases (outwith scope; no breach)

📅 2012 | 🖉 Dr Anzal Qurbain
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Key facts

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Case numberAUTH/2511/6/12
PartiesAnonymous v Novartis
IssueTweets for press releases
Complaint received13 June 2012
Completed27 July 2012
OutcomeNo breach; outwith the scope of the Code
AppealNo appeal
Case reportNo case report (outwith the scope of the Code)
Additional sanctionsNone stated

Reviewed by Dr Anzal Qurbain (FFPM) — ABPI Final Signatory

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What happened

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  • An anonymous complainant raised a complaint about Novartis tweets used for press releases.
  • The PMCPA considered whether the matter fell within the scope of the ABPI Code of Practice.
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Outcome

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  • No breach.
  • Case found to be outwith the scope of the Code.
  • No case report was issued because it was outwith scope.
  • No appeal.
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