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Cases selected for the AskAnzal weekly PMCPA insight newsletter
A health professional challenged AbbVie’s Humira ad claim “Fast symptom relief from week 1 (CD) and week 2…
Martindale’s Espranor launch materials (open website, detail aids, patient leaflet) were ruled to promote a POM to the…
A PCT complained a Novartis rep said Exforge was endorsed by the PCT. Evidence suggested a misunderstanding between…
PMCPA case AUTH/2967/8/17 (Consultant v Shire). Allegation: omission of prescribing and obligatory information. Outcome: no breach; matter found…
MINAP complained a sponsored meeting invite implied MINAP Steering Committee involvement/endorsement. Panel found the invitation misleading and not…
PMCPA case AUTH/2354/9/10 (Anonymous v Consilient Health) about promotion of oral contraceptives. The matter was ruled outwith the…
Anonymous pharmacist alleged off-licence CKD promotion of Invokana at a diabetes conference. Panel couldn’t prove what was said…
A UK health professional alleged RoActemra prescribing information in a Guidelines in Practice product review was out of…
PMCPA ruled Novartis’ edited Beovu “first experience” HCP video was misleading because it retained positive case outcomes but…
A UCB employee ‘liked’ a third-party LinkedIn post about Bimzelx EU approval. The Panel said a ‘like’ can…
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