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PMCPA found Novartis’ Jakavi HCP webpage claim “Improved survival benefit compared with BAT” misleading and unsubstantiated because it implied statistically significant survival…
Eight UK-based AstraZeneca employees ‘liked’ a US LinkedIn post linking to an Enhertu press release. The PMCPA ruled this proactively disseminated promotional…
Amgen-sponsored webinar invite and downloadable infographic looked like they were from an independent organisation. Sponsorship disclosure appeared too late and wording was…
Complaint alleged LinkedIn promotion and breach of an undertaking by AstraZeneca. PMCPA concluded the matter was outwith the scope of the ABPI…
Complaint alleged Trulicity email claims were unclear on comparator, patient details and statistical significance, and that a secondary endpoint (weight) was presented…
Sandoz supplied an Omnitrope cool bag costing £13.66 (over the £10 limit) and later withdrew it without proactive stakeholder communication. Breaches of…
Novartis certified a MailOnline MS disease-awareness article, but the PMCPA found the social share templates generated by share buttons weren’t certified. Breach…
Astellas self-reported undisclosed transfers of value to two healthcare organisations and five patient organisations (2019–2021). PMCPA found multiple disclosure breaches and a…
A BMJ print ad/infographic funded by Consilient said contraceptive pills help skin issues, “balancing hormones” and menstrual cycles. PMCPA found this implied…
A Nilemdo press release said it “can be combined with other oral treatments” but didn’t make the simvastatin >40mg contraindication immediately apparent.…
BMJ print ad implied contraceptive pills were licensed to help skin issues, “balance hormones” and manage cycles, without qualification. Panel also found…
Astellas alleged Janssen’s Erleada nurse support service (offered as a package deal) induced prescribing. Panel found Astellas hadn’t evidenced wrongdoing; benefits were…
A UK press release said Nilemdo “can be combined with other oral treatments” but didn’t make the simvastatin >40mg contraindication immediately apparent.…
Anonymous complaint alleged a Guardian-sponsored corporate article was disguised promotion and misleading. PMCPA Panel ruled no breach of Clauses 3.6, 5.1, 6.1,…
Astellas alleged Janssen’s Erleada nurse support service (package deal) induced prescribing. The Panel found Astellas did not evidence wrongdoing and ruled no…
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