Theramex: LinkedIn ‘About Us’ claim breached Code for unqualified use of ‘safe’

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Key facts

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Case number	AUTH/3911/5/24
Company	Theramex UK Ltd
Channel	LinkedIn (company page ‘About Us’ section)
Issue	Claimed it provides “innovative, effective and safe solutions” (unqualified use of “safe” and considered misleading)
Applicable Code	2021
Complaint received	23 May 2024
Case completed	28 March 2025
Breach clauses	Clause 6.1; Clause 6.4
Appeal	No appeal
Sanctions	Undertaking received; Additional sanctions: Not stated

Reviewed by Dr Anzal Qurbain (FFPM) — ABPI Final Signatory

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A complaint was made about the ‘About Us’ section of Theramex’s corporate LinkedIn page.
The page stated: “A new global women’s healthcare company that provides innovative, effective and safe solutions that care for and support women at every stage of their life.”
The complainant alleged Theramex could not describe its solutions as “safe” because all pharmaceutical/prescribed products carry risk.
PMCPA asked Theramex to consider Clauses 6.1 and 6.4 of the 2021 Code.
Theramex said it investigated internally, deleted the paragraph (29 May 2024), re-uploaded the page after review/approval, and reminded UK and HQ personnel about correct social media use and relevant SOPs.

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