← Case Library

Clause 9.1

⚖ 417 PMCPA cases 🔒 Members see all 417 cases

What this clause covers

The most-breached clause in the ABPI Code. Promotional material must be accurate, balanced, fair, objective and unambiguous. It must not mislead — whether by statement, implication, omission, or exaggeration. Every factual claim must reflect the totality of available evidence.

PMCPA Cases — Clause 9.1

417 cases
📅 8 Mar 2026 · Bristol-Myers Squibb Pharmaceuticals

Pfizer and Bristol-Myers Squibb: Eliquis promotion on Pulse email and microsite found misleading and missing prescribing information

Clause 2 Clause 9.1
📅 8 Mar 2026 · GlaxoSmithKline

GSK diabetes partnership contract and voicemail implied funding was linked to Avandamet protocol placement

Clause 2 Clause 9.1
📅 8 Mar 2026 · Boehringer Ingelheim

Boehringer Ingelheim: Consumer press release and spokesperson briefing promoted Pradaxa for unlicensed stroke prevention (AUTH/2404/5/11)

Clause 2 Clause 22.1 Clause 22.2 Clause 3.2 +1 more
🔒

See all 417 cases for Clause 9.1

Case Library members get full access to every PMCPA ruling, searchable by clause, company, outcome, and sanction.

Best value
£249/year
Annual — save £99
or
£29/mo
Monthly
Join Now — Instant Access

Already a member? Sign in

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week — free.

Subscribe Free