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Clause 7

⚖ 58 PMCPA cases 🔒 Members see all 58 cases

What this clause covers

The parent clause on promotional materials — all promotion must meet the general requirements of the Code. Covers accuracy, fair balance, and the overall impression created. Often cited alongside sub-clauses such as 7.2 and 7.4 when multiple accuracy failures are found.

PMCPA Cases — Clause 7

58 cases
📅 8 Mar 2026 · Bristol-Myers Squibb Pharmaceuticals

AUTH/3283/11/19 and AUTH/3284/11/19: CCG senior pharmacist v Bristol-Myers Squibb and Pfizer (Eliquis promotion and litigation comments)

Clause 15 Clause 2 Clause 7 Clause 8
📅 8 Mar 2026 · Janssen

Janssen Medical Cloud website: out-of-date prescribing information in materials, misleading graph scale, and unqualified use of “safe”

Clause 4 Clause 7 Clause 9
📅 8 Mar 2026 · Pfizer

Pfizer Toviaz journal advertisements: misleading comparative efficacy claims vs tolterodine ER

Clause 2 Clause 4 Clause 7 Clause 9
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