← Case Library

Clause 7.3

⚖ 57 PMCPA cases 🔒 Members see all 57 cases

What this clause covers

Claims must be capable of substantiation. Companies must hold data on file to support every claim made. Anecdotal evidence, unpublished internal data, or references that do not directly support a claim are insufficient. The burden of proof sits with the company.

PMCPA Cases — Clause 7.3

57 cases
📅 8 Mar 2026 · Guerbet Laboratories

Guerbet exhibition claim “Dotarem…with the highest Stability” ruled misleading in context

Clause 7.2 Clause 7.3
📅 8 Mar 2026 · Roche Products

Novartis v Roche: Bondronat leavepiece—misleading indirect comparisons and renal safety messaging (AUTH/2199/1/09)

Clause 7.10 Clause 7.2 Clause 7.3 Clause 7.4 +2 more
📅 8 Mar 2026 · Roche Products

AUTH/2191/12/08: Roche misleading comparative and “cost-effective” claims in Bondronat hospital detail aid (Novartis complaint)

Clause 7.10 Clause 7.2 Clause 7.3 Clause 7.4 +2 more
🔒

See all 57 cases for Clause 7.3

Case Library members get full access to every PMCPA ruling, searchable by clause, company, outcome, and sanction.

Best value
£249/year
Annual — save £99
or
£29/mo
Monthly
Join Now — Instant Access

Already a member? Sign in

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week — free.

Subscribe Free