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Clause 3.2

⚖ 70 PMCPA cases 🔒 Members see all 70 cases

What this clause covers

Comparative advertising must be objective, must compare like with like, and must not be misleading. Indirect comparisons, superiority claims without head-to-head data, and selectively cited comparisons are common breach areas.

PMCPA Cases — Clause 3.2

70 cases
📅 8 Mar 2026 · AstraZeneca

AstraZeneca voluntary admission: uncertified Crestor promotional email with misleading dosing and comparative claims

Clause 14.1 Clause 3.2 Clause 4.1 Clause 7.10 +4 more
📅 8 Mar 2026 · Schering-Plough

Schering-Plough: NeoClarityn ‘triple stopping power’ ad misleading on ‘anti-inflammatory’ claim (AUTH/2185/11/08)

Clause 3.2 Clause 7.2
📅 8 Mar 2026 · Stiefel Laboratories

Stiefel: Duac promotion—misleading indication via acne grading chart, unsubstantiated “within a week” claim, and disguised journal insert (AUTH/2244/6/09)

Clause 12.1 Clause 3.2 Clause 7.10 Clause 7.2 +3 more
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