Every ABPI Code clause that has appeared in a PMCPA ruling — with the full case history. 154 clauses, 3,012 cases.
Governs relationships and financial interactions between pharmaceutical companies and healthcare professionals. Payments for consultancy, speaking, or advisory work…
Meetings must be held for a genuine educational or scientific purpose. The educational content must be the primary…
Hospitality at meetings must be reasonable in level, strictly limited to the main purpose of the meeting, and…
No gifts, benefits, or inducements may be offered or given to healthcare professionals as a means of influencing…
The overarching 'reputation' clause — the most serious finding the PMCPA can make. Activities must not bring discredit…
Promotional material must be certified by a medical signatory (or approved person) before use, and a copy retained…
The parent clause covering labelling and packaging requirements. Products must be labelled in accordance with their marketing authorisation.…
Promotional material must be clearly identifiable as a promotion. Materials must state the name of the company responsible…
Comparative advertising must be objective, must compare like with like, and must not be misleading. Indirect comparisons, superiority…
Promotional material must not be issued until a marketing authorisation has been granted. Pre-licence promotion — including at…
Companies must maintain high standards at all times. This is a broad standards clause invoked when conduct falls…
All promotional material sent or delivered to health professionals must include prescribing information — including name, active ingredients,…
The parent clause on promotional materials — all promotion must meet the general requirements of the Code. Covers…
Covers specific requirements around comparative claims and references. Where materials compare a product to a competitor or to…
Claims must be based on an up-to-date evaluation of all the evidence and must not give a misleading…
Claims must be capable of substantiation. Companies must hold data on file to support every claim made. Anecdotal…
Promotional material must not be misleading. Breach is commonly found where the overall impression conveyed to the reader…
All claims in promotional material must be substantiated by evidence. References must accurately reflect the source data, must…
The overarching clause on standards for promotional material. Materials must comply with the full requirements of the Code,…
The most-breached clause in the ABPI Code. Promotional material must be accurate, balanced, fair, objective and unambiguous. It…
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