A brand manager surprised me when she asked me if the new ad was ‘balanced’. I think she said it with the hope that I’d just nod and move on. Instead, I had to pause — because in pharma, ‘balance’…
TL;DR: If your sponsorship declaration isn’t crystal-clear, up-front, and brutally honest about influence? It’s non-compliant. Tidy up your wording, lock in placement, and test with ruthless checks. We have all been there – a careful ‘Supported by’ tagline—halfway down a…
Let me tell you about a moment in 2024 that jolted me: an utterly compliant disease-awareness campaign unravelled because a single social media image was perceived—by a reasonable HCP—to suggest brand favouritism. The intent? Pure. The outcome? A Code breach.…
I have seen the supposedly innocent disease-awareness flyers! If you think ‘non-promotional’ means ‘risk-free,’ you’re in for a surprise – and so was the team that found themselves knee-deep in Code breach chaos. Let me take you through what most…
Tired teams, last-minute campaigns, and a swirl of regulatory updates — the Christmas run-up in pharma is always a mixing pot of reflection and resolve. Reflecting on this year’s ABPI Code breaches, I’ve noticed a recurring theme: many slip-ups stem…
I still remember the LinkedIn post that landed in my inbox at 7:30 a.m. — a well-meaning disease-awareness graphic shared by a global team, liked by an employee in the UK, and suddenly a compliance red flag. As an ABPI…
